Google Adverts now limits the variety of country-level exclusions you’ll be able to add to your adverts to 120 nations. It is a new restrict, however Google confirmed that location exclusions aren’t going away, however they’re now restricted to 120 nations.
PPCSauce was given an error whereas utilizing the placement exclusion characteristic and posted the error on X that learn, “The variety of entities exceeds the restrict.” Here’s a screenshot:
Ginny Marvin, Google’s Adverts Liaison, replied saying, “You will notice this notification if you happen to attempt to add greater than roughly 120 nation degree location exclusions. The goal is to simplify location focusing on workflows, and we suggest utilizing constructive geographic focusing on as an alternative.” Marvin additionally confirmed this isn’t a bug however a characteristic, the place Google deliberately added a restrict to the variety of nations you’ll be able to exclude.
Some assume that this implies Google will take away the placement exclusions utterly sooner or later however Google stated no. “Location exclusions aren’t going away & we all know they’re essential. However advertisers shouldn’t have to make use of a blanket exclusion method, and utilizing a constructive targeting-first method shouldn’t influence efficiency,” Marvin added.
“I supplied this in that thread as effectively: For those who or anybody are seeing points on this entrance, please be at liberty to DM me with additional particulars so we are able to examine,” she added later.
Listed below are these posts:
Anybody else getting this with location exclusions at present? pic.twitter.com/CtjBbjKf64
— PPCSauce | Google Adverts Excellence (@ppcsauce) March 6, 2024
You will notice this notification if you happen to attempt to add greater than roughly 120 nation degree location exclusions. The goal is to simplify location focusing on workflows, and we suggest utilizing constructive geographic focusing on as an alternative.
— AdsLiaison (@adsliaison) March 6, 2024
Right not a bug.
— AdsLiaison (@adsliaison) March 6, 2024
Hey Anthony, Location exclusions aren’t going away & we all know they’re essential. However advertisers shouldn’t have to make use of a blanket exclusion method, and utilizing a constructive targeting-first method shouldn’t influence efficiency.
I supplied this in that thread as effectively: For those who or…
— AdsLiaison (@adsliaison) March 7, 2024
Discussion board dialogue at X.
