Google is rolling out a change to the views filter, renaming it from views to boards. A Google spokesperson informed Search Engine Land the phrase “boards” is a extra intuitive identify when looking for out that content material. Google additionally informed us that searchers can use this filter to hone in on outcomes from tons of of boards from throughout the net.
Extra on views. Google launched the views filter on cell search final June, the place you possibly can filter the search outcomes to only that sort of content material. Searchers can filter their search outcomes to point out movies, blogs and boards. These outcomes purpose to point out folks a extra “lived expertise” to their search queries, Liz Reid, VP of Search at Google, informed Search Engine Land at Google I/O. These searchers are capable of see solutions from people who find themselves sharing their very own private views and these solutions are supplied in a consumer interface that’s extra pleasant and consumable to the youthful searcher.
What it appears like now. Just a few weeks in the past I caught Google testing displaying “Boards” as a search filter within the search outcomes. Right here is that screenshot from Shameem Adhikarath:
Right here is similar question, however with the views filter choice:
Why the change. Google mentioned that it continues to spend money on making it simpler for searchers to search out content material that displays folks’s views and first-hand experiences on Search. Google informed us it’s all the time taking a look at new methods to make it simpler and extra intuitive to search out. Primarily based on its information, Google discovered it’s extra intuitive for customers to make use of filter by “boards” over “views.” Google additionally mentioned folks can use this filter to hone in on outcomes from tons of of boards from throughout the net.
Views not going away. “Different varieties of content material like quick movies and UGC, which was beforehand included in “Views”, will proceed to be accessible for related queries as carousels, clusters and conventional net web page listings on the search outcomes web page,” a Google spokesperson informed us.
Right here is an instance of such a views field, however there are a lot of variations:
Why we care. The identify change from “views” to “boards” ought to make it extra clear to searchers what to anticipate when filtering for these search outcomes. These customers who wish to see ends in boards, now gained’t be confused once they filter particularly by boards.
If you happen to run a discussion board or write loads in Reddit or different boards, it’s possible you’ll like this characteristic to search out content material inside these varieties of web sites.
