Journalists who work in gaming are going through elevated workloads and expectations and must take care of the perceived looming risk of AI, in response to a survey from PR firm Huge Video games Machine (BGM). The corporate’s recreation journalist survey covers job satisfaction, frequent ache factors, and several other different subjects, however the frequent theme appears to be that writers within the video games area are going through uncertainty like the remainder of the trade (as a matter of disclosure, GamesBeat’s writers didn’t take part within the survey).
When requested about their view of their job, a majority of the journalists surveyed (over 150 contributors) stated they felt no less than barely unfavorable about the way forward for video games journalism. Based on different findings, the three main challenges that they face embody lack of time to cowl their tales — one of many different charts exhibits they’d choose to obtain a recreation’s assessment construct no less than three weeks earlier than launch — an overfocus on search engine marketing content material and inadequate pay.
James Kaye, BGM’s co-founder, stated in a press release, “The video games trade is rising more and more aggressive, and consequently, we’re seeing the media panorama develop and evolve. There’s extra strain than ever earlier than on online game journalists to supply content material sustaining the excessive degree of curiosity in gaming proper now. Nonetheless, it’s clear {that a} give attention to search engine marketing and shrinking headcounts at some publications are impacting how they work – and that’s with out mentioning the massive quantity of emails they must sift by way of day by day!”
The specter of AI; decline of blockchain protection
In BGM’s earlier survey, 75% of respondents stated they might not cowl blockchain recreation information, and that stat has solely risen within the 2024 survey. 87% of journalists stated they’d be both unlikely or not possible to cowl such information, and over half stated they obtain fewer blockchain pitches. Equally, 58% of journalists stated they have been unlikely to cowl metaverse activations on Roblox and Fortnite throughout the subsequent six months.
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Nearly all of respondents, 63%, stated that they had both a barely or very unfavorable view of the influence of AI on video games journalism. The survey quotes no less than one journalist as saying that AI might have a use as a device, however one other says that search engines like google favor AI writing over that of journalists. “I fear that AI will exacerbate points relating to search engine marketing farming and clickbait. Nonetheless, it might be a great tool if finished correctly and ethically.”
That being stated, the outlook was not fully gloomy. When requested their emotions on job safety and prospects for the subsequent 12 months, the responses skewed both impartial or barely optimistic slightly than unfavorable. One journalist stated within the report, “Video games journalism will survive the approaching AI apocalypse, however will probably be within the type of substacks and subscription-based, creator-owned shops. On the business degree, video games journalism shall be a wasteland.”
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