Apple may reportedly use Google’s Gemini AI to energy the generative AI options in iOS 18. The Cupertino big has additionally held talks with OpenAI and thought of utilizing ChatGPT.
Apple and Google are but to finalize the deal. But when it occurs, it will be the primary time in years that the 2 tech giants have collaborated so carefully.
Gemini would possibly energy a few of iOS 18’s AI options
A Bloomberg report particulars that Apple is engaged on AI options for iOS 18 utilizing its in-house AI fashions. These fashions will energy the core OS options and, for privateness causes, run on-device. iPhone 16 would possibly ship with an upgraded Neural Engine to energy these options.
For generative AI and cloud-based options, the corporate is on the lookout for a associate to energy options like “creating pictures and writing essays primarily based on easy prompts.”
Apple was supposedly engaged on AppleGPT to energy its functions and companies. Nevertheless, citing sources, the report states Apple’s chatbot is inferior to what Google and others supply. This is the reason the Cupertino big is contemplating a partnership.
If the deal goes via, it should additionally profit Google. It’s going to permit the corporate to achieve over 2 billion iPhone and iPad customers worldwide. Samsung is already working carefully with Google to energy many Galaxy AI options on its 2024 flagship smartphones.
Apple’s AI efforts lags behind the competitors
Main tech giants like Google, Microsoft, and Fb have been showcasing spectacular developments to their AI fashions each few months. In distinction, Apple has not but added any AI characteristic to iOS or its companies.
In the course of the Q1 2024 earnings name in February, Tim Cook dinner teased that Apple’s AI revolution is coming later this yr. The corporate’s researchers have launched the MGIE AI mannequin that makes use of pure language prompts to change a picture. However that’s about it.
In distinction, Google has already built-in Gemini into its productiveness suite. Additionally it is engaged on changing Assistant with Gemini because the default assistant on Android. Just lately, Apple acquired an AI startup from Ontario, Canada, to presumably enhance its AI growth efforts.
If Google and Apple proceed with the partnership, the official announcement would possibly come at WWDC in June 2024.
