Case 2:24-cv-04055 Doc 1 Filed 03/21/24 Web page 4 of 88 PageID: 4
throughout many applied sciences, merchandise, and providers, together with tremendous apps, textual content messaging, smartwatches, and digital wallets, amongst many others.
Apple’s conduct additionally stifles new paradigms that threaten Apple’s smartphone dominance, together with the cloud, which might make it simpler for customers to take pleasure in high-end performance on a decrease priced smartphone- -or make customers device-agnostic altogether. As one Apple supervisor just lately noticed, “Think about shopping for a [expletive] Android for 25 bux at a storage sale and it really works effective…. And you’ve got a stable cloud computing system. Think about what number of circumstances like that there are.” Merely put, Apple feared the disintermediation of its iPhone platform and undertook a course of conduct that locked in customers and builders whereas defending its income.
Critically, Apple’s anticompetitive conduct not solely limits competitors within the smartphone market, but additionally reverberates by means of the industries which are affected by these restrictions, together with monetary providers, health, gaming, social media, information media, leisure, and extra. Except Apple’s anticompetitive and exclusionary conduct is stopped, it can possible prolong and entrench its iPhone monopoly to different markets and elements of the financial system. For instance, Apple is quickly increasing its affect and rising its energy within the automotive, content material creation and leisure, and monetary providers industries-and typically by doing so in exclusionary ways in which additional reinforce and deepen the aggressive moat across the iPhone.
This case is about releasing smartphone markets from Apple’s anticompetitive and exclusionary conduct and restoring competitors to decrease smartphone costs for shoppers, decreasing charges for builders, and preserving innovation for the long run. The USA and the States of New Jersey, Arizona, California, Connecticut, Maine, Michigan, Minnesota, New Hampshire, New York, North Dakota, Oklahoma, Oregon, Tennessee, Vermont, Wisconsin, and the District of Columbia, performing by and thru their respective
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