Google launched a devoted information for builders referred to as the Efficiency Max developer information.
The doc is aimed toward serving to builders entry the mandatory info to construct PMax integrations extra simply.
Why we care. For builders engaged on PMax integration, this information consolidates all mandatory info into one handy location.
Extra enhancements. Google Adverts additionally introduced a number of different enhancements, together with:
- A brand new information referred to as “Construction Requests”, which gives detailed insights into the complexities of making and updating PMax campaigns by means of requests.
- Updating the developer documentation in order that it now extra clearly identifies and renames enterprise objectives for simpler navigation and understanding:
- Commonplace Efficiency Max is now known as Efficiency Max for on-line gross sales or lead technology.
- Efficiency Max for Retail is now known as Efficiency Max for on-line gross sales with a product feed.
Deep dive. Learn Google’s announcement in full for extra info.
