Meet Cloudera’s new Senior Vice President of World Communications, Jess Hohn-Cabana. On this Worker Highlight, we’ll get to know extra about Jess, her new position, and her current award win on the 2024 Ragan High Ladies in Communications Awards.
Get to Know Jess: A Seasoned Chief in Tech Communications and Branding
Coming to Cloudera with practically three a long time of expertise in tech communications and branding, Jess is a pacesetter and a visionary on all issues storytelling. Jess not too long ago joined the Cloudera crew after a number of years at Rocket Software program and ASG Applied sciences, the place she led inside and exterior communication methods with a give attention to PR initiatives, thought management, M&A communications, and govt communications. Jess additionally has in depth expertise in model technique, analyst relations, and influencer relations, efficiently constructing consciousness for world bands and creating significant relationships with key audiences.
To delve deeper into Jess’s ideas, experiences, and motivations, let’s flip the highlight onto her with a number of questions and solutions.
What’s one purpose you hope to perform in your new position?
At Cloudera, my purpose is to rework a nearly unknown firm right into a globally acknowledged model. Enhancing Cloudera’s model popularity and visibility requires creating narratives that focus much less on product and have performance to messaging that resonates with our key audiences. This messaging ought to spotlight how we assist massive organizations remedy a few of the most advanced information challenges and strengthen their enterprise operations.
We should additionally place Cloudera as a thought chief in our area. By specializing in thought management and strategic and constant messaging, we can’t solely elevate Cloudera’s popularity but additionally affect trade conversations, differentiate ourselves from opponents, and finally contribute to our long-term success.
Why have you ever been drawn towards tech corporations all through your profession?
I started my profession at an Promoting and PR company, working with shoppers starting from retail to manufacturing to tech corporations. Nonetheless, my journey really took off once I transitioned right into a communications position at a software program firm in Silicon Valley. That is the place I discovered myself captivated by the fast-paced power and the ever-evolving panorama of expertise. I imply, a lot has modified even within the final 12 months with AI, cloud computing, and the metaverse. As a way to achieve success in tech communications, you want to have the ability to evolve alongside these adjustments and improvements – one thing that isn’t simply vital however thrilling. I really feel notably enthusiastic about becoming a member of Cloudera due to the continual innovation taking place inside the enterprise to assist our prospects remedy their hardest AI and information challenges.
What’s an underrated high quality or ability within the communications discipline to have? How has that ability helped you?
There are a number of I may checklist, however I feel an important is the power to actively hear. Lively listening includes extra than simply listening to somebody; it entails genuinely striving to grasp the importance and intent behind their phrases. Communication professionals usually spend time doing the talking, however I’ve discovered in my very own profession that being able to actually hear is important for efficient communication and forming significant connections. By actively listening, I can tailor communication methods that tackle particular wants and necessities, leading to extra fruitful collaborations and profitable outcomes.
You have been not too long ago named a Chief in Ragan Communications’ checklist of High Ladies in Communications for 2024. What does it really feel prefer to be honored alongside different feminine trade specialists and visionaries who redefine the way in which communicators join, inform, and innovate?
I do know it might sound cliché, however it actually is an honor. I used to be acknowledged alongside some really proficient and unbelievable leaders, trade trailblazers, and galvanizing girls. All the honorees have achieved some wonderful feats all through their careers, whether or not simply beginning out on this planet of communications or trade veterans like me. Whereas my identify is the one listed, I see it as a crew win – consultant of all of the clever and dynamic people I’ve had the pleasure of working with – each previous and current.
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