Key product updates from the 2024 Google for Video games Developer Summit

Posted by Aurash Mahbod – Basic Supervisor, Video games on Google Play

We’re on a mission to make Google Play the most effective vacation spot for gaming, and your superb video games are what make it attainable. That’s why we’re investing in instruments that empower you to attain extra by growing consumer engagement, accelerating your corporation progress, and maximizing your attain.

Right now, we shared extra particulars about these investments on the Google for Video games Developer Summit. Take a look at the Keynote session on demand, or preserve studying for key product updates from the summit.

Extra methods to extend consumer engagement

We all know that id, progress, and achievements are essential to avid gamers. With Play Video games Providers (PGS), avid gamers can change between gadgets and bounce again into gameplay immediately, on any machine linked with PGS¹. Based mostly in your suggestions, we’ve made it simpler so that you can combine PGS and supply extra related experiences on your customers:

• No database adjustments are required to combine PGS, and also you not have to retailer the affiliation between in-game accounts and PGS profiles.

• You can begin mechanically syncing your customers’ check in data by way of PGS, together with these with out a profile, making certain their progress is accessible to be synced once they change to a brand new machine².

• All through this yr, we’re rolling out extra methods so that you can create partaking in-game content material by achievement stage or sport progress. For instance, it is possible for you to to create Quests inside your sport to problem gamers whereas unlocking rewards utilizing Play Factors.

To start out creating these partaking experiences inside your sport, combine PGS at the moment — and keep tuned for extra capabilities coming quickly.

We’ve additionally been working to tailor our retailer expertise to higher interact customers who’ve already put in your sport. Beginning at the moment, we’re rolling out enhancements to retailer listings to extra prominently show your sport updates, new content material, and promotions immediately inside Play³. Your retailer itemizing web page will supply related content material to maintain your viewers engaged along with your sport, together with your newest YouTube movies, AI-generated FAQs, and extra.

These enhancements are at present restricted to English language customers and to pick titles which are a part of the early entry program. When you’re curious about testing the improved retailer itemizing on your sport and serving to form this characteristic along with your suggestions, you’ll be able to categorical curiosity right here.

Expanded applications to speed up progress

We’re additionally increasing our hottest applications that can assist you speed up your corporation progress.

• With over 220M members, Google Play Factors is among the largest loyalty applications on this planet. Out there in over 35 markets and masking the overwhelming majority of purchase-ready, energetic spenders, Play Factors helps you keep customers and attain new ones. This yr, we’re excited to announce that we’ll be launching Google Play Factors in Brazil.

• Play Factors now provides the flexibility to set restricted portions for unique in-game provides, constructing pleasure and boosting participation round restricted offers. These provides have been extremely efficient at reaching paying customers and driving repeat purchases.

• Google Play Cross, which has grown over 120% in subscriptions over the previous yr, is increasing to incorporate in-game provides from common video games. We’re launching in-game provides in 21 markets together with Japan, and launching Play Cross in Korea later this yr.

New methods to maximise attain

Lastly, that can assist you attain extra customers along with your video games, we’re making it simpler to scale and develop your multi-platform video games throughout cellular, tablets, Chromebooks, and Home windows PCs⁵.

• We’re additionally making consumer acquisition campaigns simpler and extra useful for PC video games. Now you can use the Play Set up Referrer API for Google Play Video games to attain closed-loop advertising on PC, passing marketing campaign or click on data into your sport so you’ll be able to optimize advertising campaigns throughout advert networks, social, and different channels.

For extra information from the Google for Video games Developer Summit, try g.co/gamedevsummit. It’s also possible to join with us at GDC in San Francisco. We’ll be internet hosting a full day of periods on March 19 and every week of hands-on product expertise on the Moscone Heart, West Corridor, Degree 2 Foyer from March 18 to March 22.

As all the time, thanks for partnering with us to convey superb video games to gamers in every single place.

___________________

¹Topic to sport availability and PC compatibility.

²This characteristic requires PGS SDK V2 integration. Builders can save sign-in data to PGS for customers, however solely retrieve this as soon as the consumer has arrange a profile.

³Function availability restricted to English language customers and choose titles which are a part of the early entry program.

⁴Google inner information. New purchaser refers to customers who made a purchase order throughout this pilot experiment after making no buy for the previous 50 days.

⁵Home windows is a trademark of the Microsoft group of corporations.

⁶Google inner information.