Google’s Search Liaison, Danny Sullivan, was requested about if a enterprise ought to at all times have a web site and in that case, ought to additionally they have a weblog. Sullivan replied that he believes all companies ought to have at the very least a primary web site, however in the case of a weblog, that relies on what they must say on that weblog.
Danny Sullivan wrote this on X saying:
I’ve seen — and personally been to — companies that did not have a website — a lot much less a weblog — that ranked in Google. I might nonetheless advocate a enterprise have at the very least a primary website simply because, properly, it is 2024 and web sites are a fairly frequent expectation.
On the subject of running a blog, he stated it relies upon. Sullivan wrote that if in case you have one thing distinctive and attention-grabbing to say and your prospects will discover it helpful – then certain. In any other case, perhaps not. Sullivan wrote:
Running a blog? You probably have one thing distinctive and attention-grabbing to say, and also you suppose your present prospects would discover it helpful, that it is sensible and you’ve got time for all the opposite issues a enterprise sometimes does — certain, maybe it could be good to do.
Listed here are these posts:
I’ve seen — and personally been to — companies that did not have a website — a lot much less a weblog — that ranked in Google. I might nonetheless advocate a enterprise have at the very least a primary website simply because, properly, it is 2024 and web sites are a fairly frequent expectation. Running a blog? You probably have…
— Google SearchLiaison (@searchliaison) March 22, 2024
Laborious to disagree? Effectively, I’m certain a few of you’ll disagree.
Discussion board dialogue at X.