The Affinity suite of apps, which incorporates Affinity Photograph, Designer, and Writer, has turn into generally known as a wonderful different to the Adobe Artistic Cloud suite. However there’s loads occurring behind the scenes, as Serif – the corporate behind the Affinity apps – has now been acquired by Canva in a multi-million greenback deal.
Canva acquires Serif, which develops Affinity apps
The information was confirmed by each Serif and Canva on Tuesday. Based on Canva, the acquisition “accelerates Canva’s enterprise ambitions, unlocking a future the place skilled designers can craft designs and templates with Affinity to scale throughout organizations with Canva.”
The Affinity suite at the moment has greater than 3 million customers the world over. The apps can be found for a number of platforms, together with macOS and iPadOS, and have received many trade awards, equivalent to an Apple Design Award and Apple App of the 12 months for Mac and iPad. And for Affinity customers, Canva says it is going to proceed to spend money on the artistic suite.
Canva will proceed to spend money on the Affinity suite to make sure it not solely meets the wants {of professional} designers, but in addition enhances their experiences and empowers them to do their greatest work. Collectively, Canva and Affinity can be a powerhouse mixture constructed to supercharge the targets of each sort of designer.
The whole Serif group, which has round 90 individuals, will be a part of Canva. Though the precise worth of the deal is unclear because the negotiations contain a mixture of money and inventory, Bloomberg studies that it’s valued at “a number of hundred million kilos.”
No less than for now, Affinity apps received’t be rebranded or considerably modified, but it surely’s probably that some sort of integration with the Canva platform can be launched sooner or later. Canva additionally mentioned that there are not any present plans to vary the subscription-free mannequin of Affinity apps – an enormous plus over the Adobe apps.
Extra particulars on the acquisition could be discovered on Serif’s web site.
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