With TikTok doubtlessly poised for a U.S. ban, YouTube is touting how nicely its personal TikTok competitor, YouTube Shorts, is paying off for creators. The corporate on Thursday mentioned its short-form video platform now averages over 70 billion day by day views and over 25% of channels in YouTube’s Companion Progam monetize their movies by way of revenue-sharing on Shorts.
The information swiftly follows TikTok’s announcement earlier this month the place the ByteDance-owned quick video app mentioned that its revamped creator fund had elevated whole income by over 250% within the final six months. TikTok’s year-old fund, which changed TikTok’s $1 billion Creator Fund, is now exiting beta.
YouTube first launched monetization choices for Shorts creators in September 2022, with its plans for increasing the YouTube Companion Progam (YPP). Earlier than, YouTubers producing long-form video content material needed to have 1,000 subscribers and 4,000 watch hours to qualify for revenue-sharing. However beginning in early 2023, Shorts creators may meet a brand new threshold of 1,000 subscribers and 10 million Shorts views over 90 days. These creators would earn 45% of the advert income from their quick movies.
That program is now one yr previous, the corporate says. What’s extra, YouTube notes that creators taking part within the associate program for Shorts typically monetize in different methods, as nicely. Over 80% of YPP creators producing cash by way of Shorts additionally earn from long-form promoting, fan funding, YouTube Premium, BrandConnects, Buying, and different means. That signifies that creating for Shorts will not be essentially a standalone endeavor for a lot of, however quite serves as one facet of creators’ bigger companies.
In whole, YouTube says its 16-year-old YPP now contains over 3 million creators around the globe and has paid out $70 billion to creators, artists, and media corporations in simply the final three years. That’s bigger than “every other creator monetization platform,” YouTube notes, in a swipe clearly geared toward TikTok.
