Fb launches full-screen video participant with key upgrades

Fb is launching an up to date video participant that gives a constant design for all video lengths, together with Reels, longer movies, and Reside content material, in a single fullscreen.

This up to date video participant, which bears a hanging resemblance to TikTok, will initially roll out on iOS and Android gadgets in america and Canada, with a worldwide launch scheduled within the coming months.

Why we care. The total-screen video participant, with its improved options, is created to seize folks’s consideration and enhance interplay together with your content material.

What’s altering? Now, everytime you faucet on a video within the Fb app, it’s going to all the time open in fullscreen and be oriented vertically as demonstrated within the gif under:

Though movies will seem vertically routinely, you’ll discover a brand new fullscreen choice on most horizontal movies that lets you change to panorama view for higher viewing.

Beforehand, relying on the video’s size or the place you have been watching, you might need seen horizontal movies or movies enjoying in a Feed-like participant.

Enhancements. Fb’s up to date video participant will supply a number of enhanced options, corresponding to:

• Improved suggestions for movies of all lengths, tailor-made to your pursuits. For example, you may obtain strategies for Reels offering fast make-up suggestions or longer tutorial movies on DIY residence enhancements, curated from skilled householders.
• New controls providing you extra flexibility in the way you watch movies, which might be rolled out over the approaching weeks.
• The power to simply skip to the half you’re most interested by utilizing the slider on the backside of the participant.

What Fb is saying. Fb stated in a press release:

• “Outdoors the brand new participant, you’ll additionally now see extra related video suggestions, no matter size, on Feed and on the Video Tab. And whereas Fb continues to be the house for all sorts of video, we’ll present much more Reels to satisfy the rising demand for this format.”
• “These updates additionally imply that extra kinds of creators can have extra alternatives to faucet into further audiences they won’t have reached earlier than.”

Deep dive. Learn Meta’s announcement in full for extra info.