Google is popping off all UA companies and APIs

Google issued a reminder that it will likely be discontinuing all Common Analytics (UA) companies and APIs on July 1.

With Google Analytics 4 (GA4) properties absolutely changing UA, entry to UA properties by the Google Analytics front-end and APIs will not be accessible beginning in July.

In case you haven’t absolutely migrated to GA4 properties, Google advises following the migration information to start transitioning as quickly as potential.

Why we care. If you don’t obtain or export your knowledge earlier than UA sundown utterly, your knowledge will likely be completely deleted by Google and, sadly, won’t be recoverable, which might influence marketing campaign efficiency.

Exporting your knowledge. To retain entry to your knowledge out of your UA property, comply with one of many strategies outlined within the Google Analytics Assist Middle. In case you plan to make the most of the BigQuery integration for exporting historic knowledge out of your Common Analytics 360 property, Google strongly advises beginning this course of instantly.

What’s altering? When Common Analytics companies cease, you received’t be capable of entry or use any knowledge or settings by advertiser, writer, or different product integrations. For instance:

1. As soon as Common Analytics companies finish, new conversions, together with targets and ecommerce transactions, will not be measured. This consists of conversions inside linked promoting accounts. This alteration might influence the efficiency of advert campaigns, particularly if these conversions are used alongside Sensible Bidding methods.
2. Common Analytics viewers lists will likely be closed. This closure might influence the activation and efficiency of advert campaigns that depend on these lists for concentrating on.
3. API requests related to Common Analytics properties will fail. This consists of requests for deleting Common Analytics knowledge through the Person Deletion API. Consequently, instruments depending on this API, corresponding to Looker Studio, won’t show any Common Analytics knowledge.
4. You’ll be able to request BigQuery export and backfill of historic knowledge from Common Analytics 360 properties solely till June 30. Any knowledge already exported will stay accessible in BigQuery.
5. Attribution Tasks that had been a part of Attribution (beta) in Google Analytics will likely be deleted.

Deep dive. Learn Google’s step-by-step GA4 migration information for extra data.