Google’s product knowledge specification necessities assure that each one product knowledge submitted to the Service provider Middle is formatted accurately to optimize success for each Buying advertisements and natural Buying listings.
Annually, the search big updates these specs in a bid to attempt to enhance buying on its platform. The updates for 2024 have now been introduced – and under is a abstract of all of the adjustments try to be conscious of.
The next adjustments got here into impact on April 9, 2024:
New product knowledge specification attributes for AI-Generated content material in Buying advertisements and free listings: Google launched new attributes that now require retailers to reveal textual content content material created utilizing generative AI. Shifting ahead, you will have to make use of the structured title [structured_title] attribute and the structured description [structured_description] attribute when utilizing AI-generated titles and descriptions in your product knowledge.
New loyalty program [loyalty_program]: Now you can use the loyalty program [loyalty_program] attribute to arrange member costs and loyalty factors within the U.S. and Japan. Including the attribute helps Google to precisely symbolize the advantages of your loyalty program (as configured on Service provider Middle) throughout Google properties.
New minimal worth [auto_pricing_min_price] attribute: Now you can use the minimal worth [auto_pricing_min_price] attribute to set the bottom or minimal marketed worth (MAP) to which a product’s worth may be diminished. Google makes use of this data for options resembling sale worth ideas, automated reductions, and dynamic promotions.
Up to date steerage on installment [installment]- based mostly presents: Google is updating its steerage concerning the utilization of the installment attribute. A suggestion that makes use of this attribute will probably be thought of as one the place the product may be bought by paying the complete worth upfront utilizing the value attribute or in installments. With this replace, Google is increasing the installment attribute by introducing a brand new downpayment sub-attribute to specify if the product requires a partial upfront fee. Beforehand, such down funds needed to be supplied utilizing the value attribute.
Moreover, Google is including a credit score sort [credit_type] sub-attribute to the installment [installment] attribute particularly for Car advertisements. That is to permit specifying whether or not the kind of installment credit score is lease [lease] or finance [finance].
New free delivery threshold [free_shipping_threshold] attribute: Entrepreneurs in all international locations can now use the free delivery threshold [free_shipping_threshold] attribute to point the minimal order worth above which delivery is free.
Up to date steerage on the inclusion of government-imposed charges within the delivery [shipping] attributes: Google is updating its steerage across the utilization of the delivery attribute. Don’t embrace government-imposed charges resembling import duties, recycling charges, copyright charges, or state-specific retail supply charges within the delivery price.
Modifications beginning on July 31
Increasing the record of nations the place delivery price is required: Google is increasing the record of nations the place delivery price is required and enforced to further international locations. Presents with out delivery prices will now be disapproved in these international locations:
Modifications beginning on September 1
Pickup technique [pickup_method] will probably be non-obligatory for Native Stock Adverts: Google is simplifying stock dealing with for LIA retailers that use the pickup at present or pickup later options by making pickup technique [pickup_method] non-obligatory. Pickup technique [pickup_method] will now not be required to allow pickup in your presents. Be taught extra concerning the LIA stock feed specification.
Eradicating energy_efficiency_class attributes: Google is deprecating the power effectivity attributes in favor of the certification attribute certification [certification] which was launched in 2023.
Eradicating the usage of the value [price] attribute for down funds when utilized in mixture with the installment [installment] attribute: Google is eradicating assist for offering downpayment utilizing the value [price] attribute after September 1.
Why we care. Following Service provider Middle pointers, together with the updates talked about, ensures your product listings are eligible to indicate in search outcomes. New attributes like loyalty applications may incentivize prospects to return, whereas the free delivery threshold may encourage them to spend extra, finally boosting your ROI.
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Deep dive. Learn Google’s announcement in full for extra data.
