NAB Present stands as a transformative crossroads, the place the previous, current, and way forward for media converge. Since its inception in 1923, the Nationwide Affiliation of Broadcasters’ flagship occasion has been a cornerstone of the {industry}, uniquely mixing content material and know-how.
Right this moment, we’re witnessing a rare evolution, the place AI is revolutionizing each side of content material creation, distribution, viewer engagement, and monetization. The present serves as a robust stage to witness firsthand the profound influence of AI on the {industry}. At Microsoft, we’re bringing these parts to life throughout our platform and ecosystem. Attendees will see that we have now moved past hype and are deploying this know-how at scale powered by knowledge and the Microsoft Cloud.
That is an period outlined by tech depth, characterised by customized content material supply, on-demand streaming companies, data-driven promoting, and a shift in direction of immersive and interactive experiences. We’re dedicated to empowering our prospects to navigate these modifications efficiently. Whether or not you’re a content material creator, broadcaster, advert company, or streaming platform, adapting to the expectations of a worldwide, tech-savvy viewers is crucial. This shift presents each challenges and alternatives, and at Microsoft, we stand prepared with our companions on this dynamic panorama.
Our industry-specific options are designed to reinforce manufacturing effectivity and cost-effectiveness, whereas our superior analytics unlock priceless insights. We’re redefining the video enhancing course of to drive viewers engagement and amplify personalization.
As AI catalyzes one of the profound transformations within the {industry}’s historical past, I’m personally thrilled to ask you to hitch us in redefining the way forward for creativity, content material, and experiences.
Microsoft for media and leisure
Rework the way forward for creativity, content material, and digital experiences
Microsoft empowers media organizations to attain extra via a trusted and safe platform supported by a complete associate ecosystem. Be a part of us at our sales space (W2657) to see how knowledge and AI are reimagining the media panorama.
Empower content material creators and distributors
Elevate the viewer expertise
- Expertise your AI assistant at work with Microsoft Copilot for Microsoft 365, the place AI helps automate and personalize the content material creation course of, providing a brand new method to work.
- Captivate your viewers with Microsoft Azure PlayFab instruments for participating content material that routinely adapts to viewer preferences and conduct.
Reimagine monetization methods
Come see the way forward for interactive TV
Come go to the Capitalize Zone (W2149) to expertise Beat the BUZZR®️. Beat the BUZZR®️ takes the way forward for interactive TV to the subsequent degree by showcasing its dynamic interactivity utilizing content material from Fremantle’s BUZZR®️ community, a treasure trove of popular culture and sport present classics, leveraging the collaborative strengths of Microsoft, NVIDIA, and an in depth associate ecosystem.
Beat the BUZZR®️ not solely invigorates these basic packages with interactive parts like quizzes, trivia, and customized insights but in addition opens the door to revolutionary monetization methods for content material house owners. This platform serves as a testomony to how the clever use of knowledge and AI can revolutionize each viewers engagement and income era. Dive deep into your favourite episodes and see how Beat the BUZZR®️ is crafting new prospects for content material monetization, making each interplay a chance to captivate and capitalize.
On the coronary heart of this transformation is a coalition of esteemed companions:
- Prime Focus Applied sciences breathes new life into archival content material, using their CLEAR AI to deepen and enrich metadata, unlocking a treasure trove of interactive potential.
- MediaKind revolutionizes the broadcasting expertise, making dynamic advert placements and seamless content material supply a actuality, guaranteeing every second resonates with crystal readability.
- Alice & Smith stretches the bounds of fan interplay with XR Server, making the leap from passive commentary to lively, immersive participation.
- Microsoft Promoting redefines the promoting panorama, integrating interactive, real-time content material that speaks on to viewers’ pursuits and passions.
- SymphonyAI’s Revedia delivers a masterclass in analytics, turning uncooked knowledge right into a goldmine of insights, enhancing content material technique, and fine-tuning monetization fashions.
- UIC Digital elevates the consumer expertise, melding intuitive design with charming aesthetics whereas integrating all methods and parts seamlessly to make sure the consumer journey is as participating because the content material itself.
Every associate demonstration within the NAB Capitalize Zone is a portal to understanding how these contributions not solely assist the Beat the BUZZR®️ expertise but in addition contribute to new income fashions and engagement methods within the media panorama.
Hear from Microsoft and {industry} experience within the classes
Along with catching us at our sales space, you’ll be able to hear from Microsoft in quite a lot of methods. Under are the totally different classes you’ll have the ability to discover Microsoft at.
Keynote session
AI in Media and Leisure—Hear from Paige Johnson, Microsoft’s Vice President of Media Business, and different {industry} leaders in a dialog across the purposes of AI in Hollywood and the advantages and pitfalls of its rising use in productions and growth.
Microsoft classes
- Unscripted Evolution: How AI is Reshaping Actuality TV and Documentaries—Hear from Andy Seashore, Microsoft’s Chief Expertise Officer of Media and Leisure, and different {industry} leaders on the thrilling AI know-how that may assist creators unleash new types of unscripted content material, even for actuality TV and documentaries.
- Leveraging Azure AI for Media Manufacturing and Content material Monetization Workflows—Hear from Andy Seashore, Microsoft’s Chief Expertise Officer of Media and Leisure, and Amit Tank of MediaKind as they talk about how Generative AI can streamline media manufacturing, cut back prices, and speed up content material supply to market at scale.
- Retro Reimagined: Monetizing the Way forward for Interactive TV—Hear from Andy Seashore, Microsoft’s Chief Expertise Officer of Media and Leisure, and different {industry} leaders as they dive into the transformative journey of basic content material into the interactive digital age. They’ll discover the Beat the BUZZR®️ showcase and talk about how the partnership got here to be.
- AI-Empowered Monetization: New Content material Methods for Media Corporations—Hear from Andy Seashore, Microsoft’s Chief Expertise Officer of Media and Leisure, as he joins NVIDIA to debate new income alternatives and techniques for within the content material economic system, together with predictive analytics and customized suggestions to automated content material curation, era, and focused promoting.
- Content material Credentials – New Necessities for Media Provenance Labels for Gen AI Content material—Hear from Andrew Jenks, Microsoft’s Director of Media Provenance and Govt Director of the Coalition for Content material Provenance and Authenticity (C2PA), and different {industry} leaders as they provide an replace on the C2PA’s requirements for sustaining media provenance labeling with the emergence of generative AI.
- Panels on New Challenges and Alternatives in Media—Hear from Andrew Jenks, Microsoft’s Director of Media Provenance and Govt Director of the Coalition for Content material Provenance and Authenticity (C2PA), and different {industry} leaders as they talk about how broadcasters, service suppliers, and networking know-how firms are creating and deploying superior Core Networks to maximise the alternatives of NextGen (ATSC3) Broadcasting.
Microsoft allows media organizations to attain extra via a trusted and safe platform constructed to empower content material creators and distributors, improve the viewer expertise, and reimagine monetization methods. Extra data might be discovered on Microsoft media and leisure {industry} options.
Silvia Candiani leads Microsoft’s Worldwide Telecommunications and Media Business, overseeing {industry} technique, go-to-market plan, ecosystem development, and answer growth. Silvia was previously CEO of Microsoft Italy, centered on accelerating digital transformation. Previous to Microsoft, Silvia led Shopper Advertising for Vodafone in Italy and was beforehand a guide at McKinsey within the Media and Telecommunication industries. She has a BA from Bocconi College and an MBA from INSEAD. Silvia can be a member of the Bocconi College Alumni Advisory Board and Lavazza Group.
