On August 31, 2021, Google notified advertisers it could drop assist for expanded textual content advertisements for responsive search advertisements. Google is now reminding advertisers that Advert customizers for textual content advertisements, expanded textual content advertisements and Dynamic Search Advertisements will cease serving after Might 31, 2024.
As a reminder, Google launched advert customizers a decade in the past, in 2014.
The reminder e mail was posted by Navah Hopkins who posted a screenshot of it on LinkedIn, the e-mail says:
Reminder: Advert customizers for textual content advertisements, expanded textual content advertisements and Dynamic Search Advertisements will cease serving after Might 31, 2024
Pricey Google Advertisements advertiser,
You are receiving this message as a result of within the final 90 days, a number of of the textual content advertisements, expanded textual content advertisements or Dynamic Search Advertisements in your Google Advertisements account served with an advert customizer.
What’s altering?
On August 31, 2021, we introduced that responsive search advertisements would grow to be the one Search advert kind that advertisers can create or edit in normal Search campaigns.
As of June 30, 2022, advertisers can not create or edit expanded textual content advertisements in Google Advertisements (or another platform that helps expanded textual content advertisements corresponding to Google Advertisements Editor, the Google Advertisements cellular app, or API).
On Might 31, 2024, present advert customizers for textual content advertisements, expanded textual content advertisements and Dynamic Search Advertisements will cease serving (after this date they’ll solely be capable to serve with their default worth).
Navah defined in her LinkedIn publish that “the one factor that may cease serving are the customizers. Like normal advertisements, ETAs and DSAs will nonetheless run, however with their default textual content.”
So that is simply an advert customizer change, for now.
Here’s a screenshot of that e mail:
Discussion board dialogue at LinkedIn.
