YouTube influencers could be a key a part of a profitable advertising technique.
Not solely can they assist promote your model, however they will improve your viewers attain on one of many largest content material platforms on the market.
Most significantly, the appropriate influencers are relatable, reliable and get your target market’s consideration.
Sounds good. However what about all of the arduous work it takes to seek out the appropriate influencer on your model?
Let’s take a look at some quick, straightforward and environment friendly methods to seek out your subsequent YouTube influencer.
Why use YouTube influencers?
There are greater than two billion energetic customers on YouTube – that’s an enormous pool of individuals to probably construct model relationships with. And, due to its scope and recognition, YouTube is the second most most well-liked platform for influencer advertising.
Nevertheless it’s not simply the dimensions of YouTube that makes it such a strong device for influencer advertising. Google analysis exhibits that influencers on the platform have the identical energy to information folks’s buy selections as celebrities.
So, quite than making an attempt to leverage well-known names, manufacturers can faucet into the identical persuasion by the array of influencers.
Video content material at all times resonates nicely with audiences. It’s accessible, interactive, and humanizing.
In trendy advertising, audiences need manufacturers that signify actual folks, and so by working with YouTube influencers, you reveal that you’ve got worth, vouched for by influencers they acknowledge.
YouTube influencer movies can take many codecs however just a few common examples are:
- Unboxing (an influencer opens and makes use of a product/service for the primary time)
- Product evaluations (an influencer gives an trustworthy opinion of a product/service)
- Contests (influencers present model merchandise/providers as prizes of their content material)
- Hauls (an influencer charges merchandise/providers from completely different manufacturers)
- Tutorials (merchandise/providers seem in steps for influencers’ explainer content material)
- Day-in-the-life-of (merchandise/providers characteristic in influencer movies of their day by day routines)
What makes a superb YouTube influencer?
With 250 million subscribers, MrBeast is perhaps the preferred influencer on the planet, however does his core viewers align along with your model goals? And can your finances stretch far sufficient to work with him?
Don’t dive in and begin contacting folks straight away. Like several ingredient of your advertising technique, discovering the appropriate YouTube influencer requires analysis.
First, you’ll want to be sure that your influencer has the viewers measurement and attain that you just’re searching for. Additionally they must have a voice that aligns along with your model and messaging, in addition to a worth that matches your finances.
When you’ve checked these primary traits, delve deeper into their earlier content material and on-line presence.
Take note of the variety of views they get per publish, the typical variety of likes, and hyperlinks to another social profiles they might have. You are able to do this manually or by leveraging influencer advertising instruments like Influencer Analytics.
It’s additionally worthwhile asking your self just a few questions earlier than you attain out to influencers.
- Is there a transparent connection between the influencer’s content material and my product/service?
- What issues/ache factors does the influencer’s viewers have that my product/service might remedy?
- What values does my model share with the influencer?
- What would inspire the influencer to collaborate with my model?
- Would my target market pay attention and belief this influencer? Why?
How do I discover a YouTube influencer?
You will discover YouTube influencers both manually or utilizing particular instruments.
Begin by looking key phrases that relate to your model or product in YouTube and looking influencer movies that seem. You too can dedicate time to analysis influencers by social media, search engines like google and yahoo, weblog posts, and proposals.
Upon getting a gaggle of influencers that you just’re fascinated by, overview their previous collaborations and content material and decide in the event that they’re a superb match for you.
This strategy can convey good influencer partnerships, however it’s time consuming and your scope could also be restricted. To not point out, you received’t be capable of entry essential engagement metrics like the typical variety of views and likes per publish.
A savvy different is to make use of influencer-finding instruments like Influencer Analytics from Semrush.
How can I discover YouTube influencers with Influencer Analytics?
Influencer Analytics is an influencer advertising discovery and aggressive intelligence app. Certainly one of its principal choices helps manufacturers discover YouTube influencers.
Within the ‘Influencers Discovery’ tab, you possibly can choose the platform the place you’re focusing on influencers (on this case, YouTube).
You possibly can then enter key phrases and apply varied filters to your search, together with the influencer’s nation, language, viewers measurement, contact information, and extra. It can save you your filter decisions too, so they’re robotically utilized to future searches all through the app.
For instance, in case your product is within the auto trade and also you needed to seek out influencers in the UK and america with a finances of $15k or much less which have an e-mail tackle accessible to achieve out to, you’d apply these three filters and save them right here.
Subsequent, you’ll be proven an inventory of appropriate influencers.
You possibly can click on on particular person influencers and look at details about how typically they publish content material, the estimated price of promoting with them, and the variety of views and subscribers they’ve.
You possibly can choose varied influencers and create customized lists of individuals you’re fascinated by partnering with – these are saved within the ‘Lists’ tab. You possibly can equally obtain your lists as spreadsheets.
Moreover, you possibly can see the search quantity and high most-watched movies for these key phrases/search.
Why use Influencer Analytics to seek out YouTube influencers?
Influencer Analytics helps you:
- Save time looking for YouTube influencers
- Discover contact data to achieve out to influencers
- Make data-driven selections about YouTube influencer partnerships
- Uncover new influencers earlier than your opponents
- Analysis influencers’ earlier content material, metrics, affordability, and compatibility multi functional place
The Influencer Analytics platform may give you hundreds of related influencers on your model in seconds, and slender your search in response to your model key phrases and preferences.
And, as a result of Influencer Analytics is a complete database of over 29 million influencers (throughout YouTube, Instagram, TikTok, and Twitch), you possibly can uncover new gamers coming into the area earlier than your opponents.
Not solely does Influencer Analytics prevent effort and time, it gives efficiency statistics that assist you choose one of the best influencer on your model.
With latest information in regards to the common variety of views per publish, likes per publish, and hyperlinks to influencers’ different social profiles, you can also make an knowledgeable resolution about who to work with.
You too can watch influencers’ content material within the ‘Video’ tab with out leaving the platform. By taking a look at creators’ previous content material you possibly can resolve if their fashion, messaging, and attraction aligns with what you need.
Likewise, click on on the ‘Sponsored Movies’ tab to view different manufacturers that the influencer has promoted and assess the authenticity and outcomes of their earlier partnerships – you are able to do so by checking viewers sentiment within the feedback and the variety of likes for the video(s).
Every video will present a price breakdown too. This determine relies on a set of estimates round Value Per Thousand (CPM) per area, engagement price, account high quality, and viewers age, in addition to the price of paying the influencer for his or her service.
Briefly, it tells you what to anticipate when it comes to manufacturing high quality and fee for the actual influencer.
When you’ve chosen the influencer(s) you wish to collaborate with, you could find their e-mail tackle or contact them instantly through YouTube. Any accessible contact particulars might be proven on the influencer web page.
How do I attain out to a YouTube influencer?
Constructing a relationship with a YouTube influencer is a two-way course of. Simply as you’ve standards to seek out your excellent match, you additionally need to reveal to influencers why you’re value their time.
If you start to contact influencers, message them by their official channels or attempt to discover a direct e-mail.
It’s best to personalize your message for every influencer, explaining why you’re fascinated by collaborating with them particularly, how your model aligns with theirs, and what you possibly can provide.
Be skilled and honest however emphasize your distinctive promoting factors.
Remember that high-profile influencers will obtain many proposals for model partnerships, so they might not reply instantly or in any respect. Don’t be discouraged, comply with up when applicable, and solid a large web so your marketing campaign isn’t depending on one influencer solely.
Right here’s an instance of an preliminary e-mail to catch influencers’ consideration:
Pricey [influencer name],
I’m [your name], [position] at [company name], [brief description of company]. We have been following your content material on YouTube and suppose that your affect and experience align completely with our model values and goals.
We’d love to debate collaborating with you. We’re presently selling [product/service/campaign] and consider it speaks to your viewers as a result of [value proposition].
Now we have some concepts about what the partnership might seem like, together with [product reviews, tutorials, sponsored videos, giveaways, etc.]. In return, we are able to provide [budget, free products/services, exposure], in addition to assist to ship much more worth to your viewers.
Tell us in case you’re fascinated by working collectively and we are able to focus on particulars.
Thanks,
A Match Made in Advertising
YouTube influencers can increase your model visibility and convey a brand new lens (actually) to your campaigns. With such a broad number of influencers, discovering one of the best individual for you need to be finished with care and instruments that streamline the method with out compromising high quality.
Finally, it is best to work with folks which can be appropriate with, and may develop, your model. With an genuine strategy and good toolkit, you’ll be in your strategy to discovering the appropriate YouTube influencer.
