I spend most of my days sitting in entrance of a display, buried in a Google Doc. (You in all probability do too.)
And whereas I get pleasure from deep work, a number of instances a yr I get the urge to depart my desk and go socialize with different human beings—ideally on my employer’s dime 😉
Conferences are a terrific excuse to hang around with different content material entrepreneurs, discuss store, be taught some new tips, and faux that we’re all actually excited about generative AI.
With out additional ado, listed here are the most important and greatest content material advertising and marketing conferences occurring all through the remainder of 2024.
Dates: Might 5–7
Costs: from $795
Web site: https://cex.occasions/
Location: Cleveland, OH
Audio system: B.J. Novak, Ann Handley, Alexis Grant, Justin Welsh, Mike King
CEX is designed with content material entrepreneurs in thoughts (“contenpreneurs”? Did I simply coin an superior new phrase?)—people who care as a lot concerning the enterprise of content material as they do the craft.
Along with veteran content material entrepreneurs like Ann Handley and Joe Pulizi waxing lyrical about fashionable content material technique, you’ll discover individuals like Justin Welsh and Alexis Grant exploring the practicalities of quitting your job and changing into a full-time content material creator.
Right here’s a trailer for final yr’s occasion:
Periods embody titles like:
- Unlocking the Energy of E-book Publishing: From Content material to Income
- Quitting A $200k Company Job to Develop into A Solo Content material Entrepreneur
- Why You Ought to Prioritize Lengthy-Type Content material
(And sure—Ryan from The Workplace is giving the keynote.)
Dates: Jun 3–4
Location: Seattle, WA
Audio system: Wil Reyolds, Bernard Huang, Britney Muller, Lily Ray
Costs: from $1,699
Web site: https://moz.com/mozcon
Software program firm Moz is greatest identified within the search engine marketing trade, however its convention is standard with entrepreneurs of all stripes. Amidst a lineup of 25 audio system there are many content material entrepreneurs talking, like Andy Crestodina, Ross Simmonds, and Chima Mmeje.
Take a look at this teaser from final yr’s occasion:
This yr’s talks embody subjects like:
- Belief and High quality within the New Period of Content material Discovery
- The Energy of Emotion: How To Create Content material That (Truly) Converts
- “E” for Participating: Why The Way forward for search engine marketing Content material Wants To Be Participating
Dates: Sep 18–20
Location: Boston, MA
Audio system: TBC
Costs: from $1,199
Web site: https://www.inbound.com/
Hosted by content material advertising and marketing OG HubSpot, INBOUND affords tons of of talks, deep dives, hearth chats, and meetups on subjects starting from model technique to AI.
Right here’s the recap video:
I’ve attended my fair proportion of INBOUNDs over time (and even had a beer with co-founder Dharmesh Shah), and at all times benefit from the sheer alternative of occasions on supply.
Keynotes are a spotlight, and this yr’s headline speaker has a tricky act to observe: Barack Obama closed out the convention final yr.
Dates: Oct 22–23
Location: San Diego, CA
Audio system: TBC
Costs: from $1,199
Web site: https://www.contentmarketingworld.com/
Arguably the content material advertising and marketing convention, Content material Advertising and marketing World has been pumping out content material talks and inspiration for fourteen years strong.
Right here’s final yr’s recap:
The 2024 agenda is within the works, however final yr’s convention explored each conceivable side of content material advertising and marketing, from B2C model constructing by means of to the quirks of content material for presidency organizations, with session titles like:
- Authorities Masterclass: A Content material Advertising and marketing Technique to Construct Public Belief
- A Beloved Model: Evolving Zillow’s Artistic Content material Technique
- Proof-Based mostly search engine marketing Methods: Busting “search engine marketing Finest Practices” and Different Advertising and marketing Myths
Dates: Oct 24–25
Location: Singapore
Audio system: Andy Chadwick, Nik Ranger, Charlotte Ang, Marcus Ho, Victor Karpenko, Amanda King, James Norquay, Sam Oh, Patrick Stox, Tim Soulo (and me!)
Costs: TBC
Web site: https://ahrefs.com/occasions/evolve2024-singapore
That’s proper—Ahrefs is internet hosting a convention! Be part of 500 digital entrepreneurs for a 2-day gathering in Singapore.
We now have 20 prime audio system from around the globe, expert-led workshops on every thing from technical search engine marketing to content material technique, and tons of alternatives to rub shoulders with content material professionals, massive manufacturers, and the whole Ahrefs crew.
I visited Singapore for the primary time final yr and it’s actually well worth the journey—I like to recommend visiting the Supertree Grove, consuming on the hawker markets in Chinatown, and hitting the seaside at Sentosa.
For those who want persuading, right here’s search engine marketing professional JH Scherck on the Ahrefs podcast making the case for convention journey:
And to prime issues off, right here’s a fast walkthrough of the convention venue:
Dates: Oct 27–30
Location: Portland, OR
Audio system: Relly Annett-Baker, Fawn Damitio, Scott Abel, Jennifer Lee
Costs: from $1,850
Web site: https://lavacon.org/
LavaCon is a content material convention with a really technical focus, with over 70 classes devoted to serving to firms clear up “content-related enterprise issues, improve income, and reduce manufacturing prices”.
In observe, meaning audio system from NIKE, Google, Meta, Cisco, and Verizon, and subjects like:
- Operationalizing Generative AI,
- Taxonomies within the Age of AI: Are they nonetheless Related?, and
- Out of Many, One: Constructing a Semantic Layer to Tear Down Silos
Right here’s the recap video for final yr’s convention:
Dates: Nov 8
Location: London
Audio system: Nick Parker, Tasmin Lofthouse, Dan Nelken, Taja Myer
Costs: from £454.80
Web site: https://www.copywritingconference.com/
CopyCon is a single-day convention in London, hosted by ProCopywriters (a membership group for copywriters—I used to be a member as soon as, a few years in the past).
Supposed for copywriters, creatives, and content material strategists, the agenda focuses closely on the qualitative points of content material that usually go neglected—artistic processes, tone of voice, and creating emotional connections by means of copy.
It’s a number of years previous, however this teaser video shares a way of the subjects on supply:
This yr’s talks embody classes like:
- The Thoughts-Blowing Magic of Tone of Voice,
- The Energy of AI Instruments as a Content material Designer, and the superbly titled
- Your Interior Critic is a Ding-Dong.
(As a result of sure, your internal critic actually is a ding-dong.)
Remaining ideas
These are all content-specific conferences, however there are a ton of content-adjacent occasions occurring all year long. Honourable mentions go to DigiMarCon UK 2024 (Aug 29–30, London, UK), Internet Summit (Nov 11–14, Lisbon, Portugal), and B2B Discussion board (Nov 12–14, Boston, MA).
I’ve centered this record solely on in-person occasions, however there are additionally online-only conferences accessible, like ContentTECH Summit (Might 15–16).
Heading to a content material convention that I haven’t coated? Share your advice with me on LinkedIn or X.
