Google’s John Mueller provided an perception into why the area identify migrations between a number of language variations of the identical web site turned out vastly completely different regardless that the identical course of was adopted for every of three web sites.
Migrating To Totally different Area Names
The individual asking the query maintained three web sites beneath three completely different nation code high stage domains (ccTLDs). The ccTLDs had been .fr (France), .be (Belgium), and .de (Germany). The venture was a migration from one area identify to a different area identify, every inside their respective ccTLD, like example-1.fr to example-2.fr.
Every web site had the identical content material however in numerous languages that corresponded to the nations focused by every of their respective ccTLD. Thus, as a result of all the pieces in regards to the migration was equal the affordable expectation was that the result of the migration could be the identical for every web site.
However that wasn’t the case.
Two out of the three web site migrations failed and misplaced visitors. Solely one in every of them skilled a seamless transition.
What Went Flawed?
The individual asking for details about what went fallacious tweeted:
“Hello @JohnMu,
AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)
.FR and .BE misplaced plenty of visitors in Oct. 23
Different TLD carried out effectively.
Redirects, canonical, hreflang, content material, supply = OK
Search console migration = OKWhat else might be fallacious ?”
Authentic tweet:
Hello @JohnMu,
AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)
.FR and .BE misplaced plenty of visitors in Oct. 23
Different TLD carried out effectively.Redirects, canonical, hreflang, content material, supply = OK
Search console migration = OKWhat else might be fallacious ? pic.twitter.com/95qRoaZzbL
— Quentin Adt (@Quentin_Adt) April 16, 2024
John Mueller Tweets His Response
Google’s John Mueller responded that every web site is a special web site and must be thought to be in a different way even when they share the identical content material property (in numerous languages) between them.
Mueller tweeted:
“I don’t know your websites, however even when the content material’s the identical, they’re primarily completely different websites (particularly with ccTLDs), so it could be regular for a migration to have an effect on them in a different way (and this appears to be fairly a manner again within the meantime).”
Right here is his tweet:
I do not know your websites, however even when the content material’s the identical, they’re primarily completely different websites (particularly with ccTLDs), so it could be regular for a migration to have an effect on them in a different way (and this appears to be fairly a manner again within the meantime).
— John 🧀 … 🧀 (@JohnMu) April 23, 2024
Are Web site Migrations Primarily Equal?
John makes an necessary remark. It might very effectively be that how a web site matches into the Web could also be affected by a web site migration, particularly by how customers could reply to a change in template or a site identify. I’ve carried out area identify migrations and people have gone effectively with a brief slight dip. However that was only one area identify at a time, not a number of domains.
What May Be Going On?
Somebody in that dialogue tweeted to ask if that they had used AI content material.
The individual asking the unique query tweeted their response:
“Sure a little bit of AI for brief description, primarily in class pages, however nothing which might be misleading from an end-user perspective.”
Might it’s that the 2 of the location migrations failed and a 3rd was profitable as a result of they coincidentally overlapped with an replace? On condition that the extent of AI content material was trivial it’s in all probability unlikely.
The necessary takeaway is what Mueller stated, that they’re all completely different websites and so the result ought to naturally be completely different.
Featured Picture by Shutterstock/William Barton
