Google’s John Mueller mentioned the hyperlink finest practices search engine optimization documentation on its web site are nonetheless “good tips” for each search engine optimization and total “accessibility & UX causes.” The rules are solely about 14 months previous, so they’re current.
The query was particular to the anchor textual content part, the place the one who requested the query wrote, “I used to be questioning how true that is right this moment (the anchor textual content bit). I discovered that personally whereas writing I are likely to slightly naturally use generic key phrases: right here, learn extra and so forth.”
Truthfully, I additionally usually discover it pure to make many anchor textual content hyperlinks utilizing phrases like “over right here,” or “click on right here.” It relies on how I’m writing the sentence. To me, utilizing key phrase wealthy anchor textual content is an search engine optimization factor, as a result of I have been overlaying search engine optimization for over 20 years…
However John Mueller of Google replied, “These proceed to look like good tips – additionally for accessibility & UX causes. They are not necessities, so making use of nuance is okay.”
Do not be generic, be particular – as Google mentioned:
So go at it, use key phrase wealthy anchor textual content.
Listed below are these posts:
@JohnMu I used to be questioning how true that is right this moment: https://t.co/4F4QIIpjdy (the anchor textual content bit). I discovered that personally whereas writing I are likely to slightly naturally use generic key phrases: right here, learn extra and so forth.
— Ionut (@hackinglife7) April 17, 2024
Discussion board dialogue at X.
Observe: This was pre-written and scheduled to be posted right this moment, I’m at present offline for Passover.
