Understanding the impression of your content material at each touchpoint of the shopper journey is important – however that’s simpler mentioned than performed. From attracting potential results in nurturing them into loyal prospects, there are lots of touchpoints to look into.
So how do you determine and make the most of these alternatives for progress?
Watch this on-demand webinar and be taught a complete method for measuring the worth of your content material initiatives, so you possibly can optimize useful resource allocation for max impression.
You’ll be taught:
- Recent strategies for measuring your content material’s impression.
- Fascinating insights utilizing first-touch attribution, and the way it differs from the standard last-touch perspective.
- Methods to influence decision-makers to spend money on extra content material by showcasing its worth convincingly.
With Invoice Franklin and Oliver Tani of DAC Group, we unravel the nuances of attribution modeling, emphasizing the importance of layering first-touch and last-touch attribution inside your measurement technique.
Take a look at these insights that can assist you craft compelling content material tailor-made to every stage, utilizing an method rooted in first-hand expertise to make sure your content material resonates.
Whether or not you’re a seasoned marketer or new to content material measurement, this webinar guarantees worthwhile insights and actionable techniques to raise your website positioning sport and optimize your content material initiatives for achievement.
View the slides beneath or take a look at the complete webinar for all the main points.
