If you wish to attain a youthful viewers, it is advisable to look into TikTok. Nearly half of TikTok’s consumer base is below 30 years outdated. So if that’s a market you need to goal, it is best to take into account making a TikTok account and a TikTok technique. On this publish, we’ll offer you 5 tips about how one can use TikTok for your online business. Let’s go!
Perceive TikTok as a platform
It’s good to know TikTok as a platform earlier than you begin utilizing it for your online business. Why? As a result of it is advisable to perceive what appeals to folks and what kind of content material is standard in order for you extra engagement.
TikTok is often used for short-form movies that vary between 5 seconds and three minutes lengthy. The app has an enormous music library and in-app modifying options, which implies it’s straightforward to create your individual content material.
The TikTok algorithm
One more reason why TikTok has grown so standard is as a result of it has a really intelligent algorithm. Their For You web page appears to effortlessly and endlessly share content material that you simply like. And it solely will get higher! Which makes it onerous for folks to depart the app, because it retains displaying them nice content material. Earlier than they realize it, only one extra video has become twenty movies!
Must you get a TikTok enterprise account?
TikTok gives companies this neat factor known as a enterprise account. It’s not onerous to arrange, and provides your model the credibility of being a verified enterprise. It additionally permits you to arrange a TikTok store and use a hyperlink in your profile. Plus, you possibly can obtain all of the analytics, which makes it simpler to make use of the info in reviews.
The one draw back? You received’t get entry to all of the industrial sounds. However there are nonetheless a lot of good sounds that you need to use, so a TikTok enterprise account is price it in our opinion.
5 tips about how one can use TikTok for your online business
1. Showcase the worth of your product inside 3 seconds
Customers need to shortly see the worth of your video. So, attempt to present your USP (distinctive promoting level) on the very begin. Ideally, within the first three seconds of your video. In any other case, folks will simply scroll away.
For instance, let’s say you promote ultra-strong iPhone circumstances. You may movie a scene the place you drop the telephone from the second ground, then present your viewers that it didn’t get scratched. In fact, there are tons of the way to showcase the distinctive worth of your online business. All of it is dependent upon your product. Simply keep in mind to maintain it to the purpose!
2. Strive to not promote
Not like different platforms, it is best to construct a connection along with your viewers on TikTok earlier than you attempt to promote them something. Actually, it’s higher to not be sales-y in any respect! That kind of content material usually doesn’t do effectively.
As a substitute, deal with TikTok as a technique to be genuine along with your viewers. For instance, you possibly can share your journey as a small enterprise proprietor or showcase your merchandise in enjoyable methods. It can take time to construct an viewers, however it is going to be price it when you’ve discovered your audience!
3. Be weak
TikTok customers respect authenticity and “realness”. That’s why movies the place folks share their struggles with their small enterprise are inclined to get numerous engagement, since folks discover these tales relatable.
Some concepts:
- A “story time” video about the way you began your online business. A preferred pattern that matches this matter could be: the way it began vs. the way it’s going
- Belongings you realized throughout your small business trip
- A mistake you made and what you realized from it
4. Interact with tendencies
If you wish to take TikTok critically, you shouldn’t publish simply as soon as every week. As a substitute, strive to publish on a regular basis. This may mean you can sustain with TikTok’s algorithm.
In fact, creating and modifying new movies on a regular basis sounds daunting! However there’s tons of the way to create new content material. For instance, you possibly can hop on tendencies, make movies of your merchandise, or relate your online business to a trending sound. The bottom line is to not take issues too critically. Simply have enjoyable!
Word: In fact, you shouldn’t simply be posting tendencies. Attempt to have an excellent steadiness between deliberate movies and classy/enjoyable movies.
5. Make the most of UGC to your TikTok advertisements
For those who’re a small enterprise, TikTok advertisements are a good way to get your title on the market. Nonetheless, it’s good to not be too sales-y. A good way to keep away from that is by boosting movies made by customers, in any other case often known as consumer generated content material (UGC). These movies will come throughout as extra real and genuine than a elegant video advert.
Simply ensure you ask the creator’s permission earlier than you utilize their video!
Whether or not it’s TikTok or Instagram or one other social media platform, it’s good to your search engine optimization to be energetic on social media. In any case, search engine optimization is all about being discovered. When folks seek for you, it’s good in the event that they’re be capable to discover you on a number of platforms. Actually, with social media being so standard as it’s, your viewers most likely expects you to be on social media!
Plus, Google now exhibits TikTok movies within the search outcomes too. So in case your movies present up there, you’ll get a pleasant bit of additional visibility.
Discover what works for you
Since TikTok is all about authenticity, it is best to solely create content material that you simply really feel snug with. Don’t attempt to form your self and your online business into one thing it’s not. Individuals will discover. As a substitute, discover a video fashion and posting schedule that works for you, and have enjoyable!
Sabrina is the Social Media Specialist at Yoast. She’s liable for creating and curating participating content material to boost Yoasts’ model presence throughout numerous social platforms.
