46 Running a blog Statistics to Know in 2024

Seeking to enhance the influence of your running a blog technique? Questioning what separates the highest blogs from the remainder of the pack?

You’re in the precise place.

Let’s dive into 46 statistics about running a blog to offer you a complete view of the state of running a blog proper now.

Listed here are some prime picks to get you began:

1. Greater than 2.5 billion weblog posts are revealed every year (Net Tribunal, 2023)
2. Practically 24% of high-performing blogs publish a brand new submit each day (Semrush, 2023)
3. Round 44% of bloggers are between the ages of 25 and 34. And almost 35% are between 35 and 44 (First Web site Information, 2020)

Weblog Publish Creation and Administration Statistics

The stats under present a glimpse into how bloggers create posts and handle their blogs.

One standout perception is that each the typical size of weblog posts and the time spent writing them have elevated considerably over the previous 10 years.

4. The typical weblog submit is 1,427 phrases lengthy. That’s 77% extra phrases than a decade in the past. (Orbit Media, 2023)
5. The typical size of a top-performing weblog submit is 1,152 phrases. Low-performing posts are a mean of 668 phrases lengthy. (Semrush, 2023)
6. Solely 3% of blogs frequently publish articles longer than 3,000 phrases (Orbit Media, 2023)
7. Whereas 22% of bloggers publish posts on a weekly foundation, solely 2% submit day by day (Statista, 2021)
8. The typical weblog submit takes 3 hours and 51 minutes to put in writing (Orbit Media, 2023)

9. Of surveyed bloggers, 23% spend between three and 5 hours per week writing their posts. And 6% spend greater than 40 hours per week on their posts. (First Web site Information, 2020)
10. The time bloggers spend writing their posts has elevated by 60% prior to now decade (Orbit Media, 2023)
11. Simply over 73% of bloggers welcome visitor posts on their blogs (First Web site Information, 2020)
12. A strong 65% of bloggers use AI to some extent. And 43% use it to generate concepts for his or her content material. (Orbit Media, 2023)
13. Greater than 30% of bloggers audit their content material twice a 12 months. And 24% do it yearly. (Semrush, 2023)
14. The proportion of bloggers who replace their previous posts elevated from 53% in 2017 to 74% in 2023 (Orbit Media, 2023)

Weblog Publish High quality Statistics

Right here, we take into account what the information says about weblog submit high quality.

Be aware how high-performing weblog posts sometimes take longer to put in writing, are simpler to learn, and usually tend to embody unique analysis. 

15. What 39% of customers discover most annoying about content material is extreme wordiness and/or dangerous writing (Adobe, 2019) 
16. The variety of bloggers who work with editors has tripled since 2014 (Orbit Media, 2023)

17. Bloggers who’ve a proper editorial course of usually tend to expertise robust outcomes in comparison with those that don’t (Orbit Media, 2023)
18. Posts which can be both simple or pretty simple to learn make up 62% of high-performing weblog posts. This compares with simply 24% of low-performing posts. (Semrush, 2023)
19. Of top-performing posts, 5% include knowledge research (Semrush, 2023)
20. Bloggers who spend extra time writing their posts are inclined to expertise extra success. And 35% of those that spend greater than six hours report robust outcomes. (Orbit Media, 2023)
21. Greater than 30% of bloggers all the time test analytics associated to their content material (Statista, 2019)

Weblog Efficiency Statistics

The stats under reveal how a lot site visitors the everyday weblog receives, the place that site visitors comes from, and which running a blog niches carry out greatest. 

It’s value noting that almost all of bloggers nonetheless suppose their weblog has a constructive influence on their advertising efforts.

22. Lower than 30% of blogs obtain 1,000 or fewer guests per thirty days. Roughly 20% obtain between 1,001 and 5,000 visits. Andjust 3.7% get greater than 500,000 month-to-month guests. (First Web site Information, 2020)
23. Greater than 55% of bloggers say their weblog drives some advertising outcomes. And 26% say their weblog drives robust outcomes. (Orbit Media, 2023)

24. The most well-liked weblog niches are way of life (11.4%), private improvement (9.6%), and entrepreneurship (7.9%) (First Web site Information, 2020)
25. Nearly 50% of bloggers report receiving most of their site visitors from social media. And 22% get most of their site visitors from natural search. (First Web site Information, 2020)

Running a blog Platform Statistics

The next stats spotlight which platforms and units bloggers use to maintain their blogs up and working.

Unsurprisingly, WordPress stays the dominant platform within the blogosphere.

26. Tumblr boasts virtually 600 million blogs on its platform (Tumblr, 2024)
27. WordPress customers generate round 70 million posts and contribute 77 million feedback every month (WordPress, 2024)
28. Simply over 22% of bloggers use WordPress.com as their running a blog platform. Round 19% use Blogspot.com and 18% use WordPress.org. (First Web site Information, 2020)
29. A whopping 72% of bloggers replace their blogs from cellular units (First Web site Information, 2020)

30. Nearly 29% of bloggers use GoDaddy as their website hosting service. Blueshost is in second place, with 9.9% of bloggers utilizing it. (First Web site Information, 2020)

Weblog Publish Sort and Format Statistics

Now, let’s have a look at what the stats say about well-liked weblog content material codecs.

31. Greater than 30% of entrepreneurs say that short-form articles are their best-performing content material. And 24% say it’s long-form posts. (Semrush, 2023)

32. Greater than 75% of bloggers have revealed a how-to article prior to now 12 months. Lists, information articles, and long-form guides are additionally well-liked content material codecs. (Orbit Media, 2023)
33. A majority of of bloggers (92%) add pictures to their posts (Orbit Media, 2023)
34. Whereas solely 8% of weblog posts include a minimum of one video, articles with movies entice 70% extra site visitors than these with out (Semrush, 2023) 

Blogger Revenue Statistics

The next stats reveal the everyday revenue degree of the typical blogger, widespread strategies of weblog monetization, and which niches are most worthwhile.

35. Round 50% of bloggers do it as their full-time job (First Web site Information, 2020)

36. Bloggers make a mean annual wage of $62,275 (ZipRecruiter, 2024)
37. The web enterprise area of interest is essentially the most worthwhile weblog class. And private finance is in second place. (Productive Running a blog, 2024)
38. Practically 38% of bloggers report having a bachelor’s diploma (First Web site Information, 2020)

Search engine optimization-Centered Weblog Statistics

The next statistics about running a blog point out how Search engine optimization has develop into a main supply of site visitors for an increasing number of bloggers in recent times.

In addition they reveal which optimization techniques and content material codecs are inclined to have the perfect influence on weblog Search engine optimization efficiency.

39. Search engine optimization has develop into an more and more well-liked technique to achieve weblog site visitors over the previous decade, with 66% of bloggers utilizing it in 2023 (Orbit Media, 2023)

40. Of surveyed entrepreneurs, 45% say that researching and including key phrases to their posts helps enhance their weblog rankings (Semrush, 2023)

41. “Every little thing You Have to Know” and “Comparability” articles entice essentially the most natural site visitors on common. However solely 0.4% and 0.8% of articles undertake this content material format. (Semrush, 2023)
42. Three-quarters of entrepreneurs predict that AI-enabled search will positively influence their blogs, with 68% believing it is going to assist them get extra site visitors (HubSpot, 2023)

Weblog Promotion Statistics

These running a blog statistics present an summary of how bloggers use social media to advertise their content material.

43. Nearly 43% of bloggers use Fb for promotion. And 21% use Instagram. (First Web site Information, 2020)

44. Round 24% of bloggers share a single submit as soon as, an additional 24% share the identical submit twice, and 22% do it 3 times (First Web site Information, 2020)
45. Essentially the most generally shared articles on Fb are “The way to” and “Errors to Keep away from” posts (Semrush, 2023)
46. Fb is the preferred promoting channel for bloggers, with 33.6% utilizing this social community for adverts (First Web site Information, 2020)

See Success with Your Running a blog Efforts

Running a blog stays a worthwhile advertising exercise—offered you method it the precise manner.

The stats point out that top-performing blogs have a number of issues in widespread. Like containing pictures, utilizing knowledge, incorporating rigorously chosen key phrases, and going by means of a proper editorial course of. 

Luckily, you possibly can pace up the running a blog course of with the precise instruments—like our Key phrase Overview software. It permits you to immediately discover the biggest key phrase database available on the market, serving to you rapidly pinpoint the perfect key phrases to your posts.

Attempt it at no cost as we speak!