Danny Sullivan, Google’s Search Liaison, made it crystal clear that the web site popularity abuse coverage has zero to do with linking. Because of this who you hyperlink to and/or who hyperlinks to you has no impression on this new coverage that Google started imposing with handbook actions earlier this week.
Danny Sullivan mentioned this on X, “Web site popularity abuse is not about linking.” As an alternative, he mentioned it’s concerning the content material, “It is about content material abusing a web site’s popularity,” he wrote.
Listed here are these posts:
Web site popularity abuse is not about linking. It is about content material abusing a web site’s popularity. See right here: https://t.co/Yl9XWr6aql
Hyperlink spam is a completely completely different coverage, and that is the place hyperlink qualification will be useful (and it would not matter nofollow vs sponsored). See right here:…
— Google SearchLiaison (@searchliaison) Might 9, 2024
So if anybody was confused by this, it ought to now be crystal clear – this coverage is concerning the content material, not concerning the hyperlinks.
Right here is how Google defines web site popularity abuse:
Web site popularity abuse is when third-party pages are printed with little or no first-party oversight or involvement, the place the aim is to control search rankings by making the most of the first-party web site’s rating alerts. Such third-party pages embody sponsored, promoting, associate, or different third-party pages which are usually impartial of a bunch web site’s principal objective or produced with out shut oversight or involvement of the host web site, and supply little to no worth to customers.
Google posted extra examples on the hyperlink above.
Discussion board dialogue at X.
