56 Google Search Statistics to Bookmark for 2024

In case you’re curious concerning the state of Google search in 2024, look no additional.

Annually we decide, vet, and categorize an inventory of up-to-date statistics to provide you insights from trusted sources on Google search tendencies.

1. Google has an online index of “about 400 billion paperwork”. (The Capitol Discussion board)
2. Google’s search index is over 100 million gigabytes in dimension. (Google)
3. There are an estimated 3.5 billion searches on Google every day. (Web Dwell Stats)
4. 61.5% of desktop searches and 34.4% of cell searches lead to no clicks. (SparkToro)
   
5. 15% of all Google searches have by no means been searched earlier than. (Google)
6. 94.74% of key phrases get 10 month-to-month searches or fewer. (Ahrefs)
7. Probably the most searched key phrase within the US and globally is “YouTube,” and youtube.com will get probably the most visitors from Google. (Ahrefs)
8. 96.55% of all pages get zero search visitors from Google. (Ahrefs)
9. 50-65% of all number-one spots are dominated by featured snippets. (Authority Hacker)
10. Reddit is the most well-liked area for product evaluation queries. (Detailed)

11. Google is probably the most used search engine on this planet, with a cell market share of 95.32% and a desktop market share of 81.95%. (Statista)
    
12. Google.com generated 84.2 billion visits a month in 2023. (Statista)
13. Google generated $307.4 billion in income in 2023. (Alphabet Investor Relations)
14. 63.41% of all US net visitors referrals come from Google. (SparkToro)
15. 92.96% of world visitors comes from Google Search, Google Pictures, and Google Maps. (SparkToro)
16. Solely 49% of Gen Z girls use Google as their search engine. The remainder use TikTok. (Search Engine Land)

17. 58.67% of all web site visitors worldwide comes from cell phones. (Statista)
18. 57% of native search queries are submitted utilizing a cell system or pill. (ReviewTrackers)
    
19. 51% of smartphone customers have found a brand new firm or product when conducting a search on their smartphones. (Assume With Google)
20. 54% of smartphone customers seek for enterprise hours, and 53% seek for instructions to native shops. (Assume With Google)
21. 18% of native searches on smartphones result in a purchase order inside a day vs. 7% of non-local searches. (Assume With Google)
22. 56% of in-store buyers used their smartphones to buy or analysis objects whereas they have been in-store. (Assume With Google)
23. 60% of smartphone customers have contacted a enterprise instantly utilizing the search outcomes (e.g., “click on to name” choice). (Assume With Google)
24. 63.6% of customers say they’re prone to test evaluations on Google earlier than visiting a enterprise location. (ReviewTrackers)
25. 88% of customers would use a enterprise that replies to all of its evaluations. (BrightLocal)
26. Clients are 2.7 occasions extra prone to think about a enterprise respected in the event that they discover a full Enterprise Profile on Google Search and Maps. (Google)
27. Clients are 70% extra prone to go to and 50% extra prone to think about buying from companies with a whole Enterprise Profile. (Google)
28. 76% of people that search on their smartphones for one thing close by go to a enterprise inside a day. (Assume With Google)
29. 28% of searches for one thing close by lead to a purchase order. (Assume With Google)
30. Cellular searches for “retailer open close to me” (resembling, “grocery retailer open close to me” have grown by over 250% within the final two years. (Assume With Google)

31. Individuals use Google Lens for 12 billion visible searches a month. (Google)
32. 50% of web shoppers say photographs helped them resolve what to purchase. (Assume With Google)
33. There are an estimated 136 billion listed photographs on Google Picture Search. (Photutorial)
34. 15.8% of Google SERPs present photographs. (Moz)
35. Individuals click on on 3D photographs virtually 50% greater than static ones. (Google)

36. Greater than 800 million folks use Google Uncover month-to-month to remain up to date on their pursuits. (Google)
37. 46% of Google Uncover URLs are information websites, 44% e-commerce, 7% leisure, and a pair of% journey. (Search Engine Journal)
38. Despite the fact that information websites accounted for underneath 50% of Google Uncover URLs, they acquired 99% of Uncover clicks. (Search Engine Journal)
    
39. Most Google Uncover URLs solely obtain visitors for 3 to 4 days, with most of that visitors occurring one to 2 days after publishing. (Search Engine Journal)
40. The clickthrough fee (CTR) for Google Uncover is 11%. (Search Engine Journal)

41. 91.45% of search volumes in Google Adverts Key phrase Planner are overestimates. (Ahrefs)
42. For each $1 a enterprise spends on Google Adverts, they obtain $8 in revenue by way of Google Search and Adverts. (Google)
43. Google eliminated 5.5 billion advertisements, suspended 12.7 million advertiser accounts, restricted over 6.9 billion advertisements, and restricted advertisements from exhibiting up on 2.1 billion writer pages in 2023. (Google)
44. The typical purchasing click-through fee (CTR) throughout all industries is 0.86% for Google Adverts. (Wordstream)
45. The typical purchasing price per click on (CPC) throughout all industries is $0.66 for Google Adverts. (Wordstream)
46. The typical purchasing conversion fee (CVR) throughout all industries is 1.91% for Google Adverts. (Wordstream)

47. 58% of customers ages 25-34 use voice search every day. (UpCity)
48. 16% of individuals use voice seek for native “close to me” searches. (UpCity)
49. 67% of customers say they’re very probably to make use of voice search when looking for info. (UpCity)
50. Lively customers of the Google Assistant grew 4X over the previous 12 months, as of 2019. (Assume With Google)
51. Google Assistant hit 1 billion app installs. (Android Police)

52. AI-generated solutions from SGE have been out there for 91% of leisure queries however solely 17% of healthcare queries. (Statista)
53. The AI-generated solutions in Google’s Search Generative Expertise (SGE) don’t match any hyperlinks from the highest 10 Google natural search outcomes 93.8% of the time. (Search Engine Journal)
54. Google shows a Search Generative component for 86.8% of all search queries. (Authoritas)
    
55. 62% of generative hyperlinks got here from sources outdoors the highest 10 rating natural domains. Solely 20.1% of generative URLs instantly match an natural URL rating on web page one. (Authoritas)
56. 70% of SEOs mentioned that they have been apprehensive concerning the affect of SGE on natural search (Aira)

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