11 Traditional Examples Of Distinctive Jingle & Slogan Writing

The most effective copywriting makes an emotional connection that leaves your viewers craving extra.

How will you make this type of memorable impression in your audience?

The slogans and jingles utilized by main manufacturers are designed to stay within the viewers’s thoughts.

That method, months and even years later, you could catch your self buzzing a tune from a business or reciting a catchy slogan.

On this article, you’ll discover 11 examples of the most well-liked slogans and jingles in promoting and study the copywriting tips that make them so compelling.

11. Motel 6: “We’ll Depart The Mild On For You.”

This Motel 6 slogan was born in one of the simplest ways: as an ad-libbed line-turned-instant success – and an ideal illustration of the motel model and its values.

Created off the cuff by NPR persona Tom Bodett, this slogan was an optimum approach to convey the resort chain’s welcoming spirit, reasonably priced costs, and basic availability.

A slogan that has lasted greater than 30 years with no indicators of stopping, it clearly stands for what Motel 6 is making an attempt to speak.

And it’s working.

If it isn’t broke, don’t repair it.

10. Maybelline: “Possibly She’s Born With It. Possibly It’s Maybelline.”

Used since 1991, the slogan was the anchor for “the primary cosmetics firm in America” and its promoting.

It made it till 2016, when it was changed by the model’s new “Make it Occur” tagline. However not earlier than it was voted “most recognizable” during the last 150 years by Advertising Week in 2013.

9. Crimson Bull: “Crimson Bull Provides You Wings.”

Crimson Bull has been a revolutionary product making a revolutionary expertise for the reason that Austrian firm’s inception in 1987.

And what higher method to do this than with a slogan like “Crimson Bull offers you wings” for an vitality drink that was going to vary your day, and in the end your life?

The one downside was, Crimson Bull wasn’t providing far more than the typical cup of espresso by way of a jolt (through caffeine). And the U.S. District Courtroom of the Southern District of New York determined that the slogan was deceptive prospects.

The additional pep in your step – or “wings” as Crimson Bull referred to as them in its advertising – was deemed ambiguous and Crimson Bull paid out a $13 million settlement.

8. Skittles: “Style The Rainbow.”

Remarkably, even many years after it was created, the slogan for Skittles, “Style the rainbow” has executed lots proper.

What started in 1963 below the identify “Glees,” Skittles have turn into the hottest non-chocolate sweet in America with its iconic slogan.

Positive, being a tasty sweet helps.

However the model’s advertising has discovered a approach to maintain the identical slogan all through a number of generations, all whereas successfully speaking with its viewers in a method that has stored us listening, watching, and even laughing.

The slogan has helped convey an attractive picture for its product and its relationship with the “rainbow” reference, a connection it should doubtless all the time – at the very least for the final future – be related to.

And for good purpose.

7. McDonald’s: “I’m Lovin’ It.”

One other jingle that was communicated – at the very least to start with – by a well-known persona was McDonald’s long-running slogan of “I’m lovin’ it,” which bought help from Justin Timberlake in 2003 when it launched.

The fast-food firm’s marketing campaign was anchored across the J.T. music by the identical identify, which grew to become one in every of Timberlake’s full-length songs on his album on the time.

McDonald’s spent $1.37 billion in promoting in 2003 when the marketing campaign launched, which led to an 11% enhance in gross sales that yr ($17.1 billion).

So, yeah, you possibly can say it labored.

6. Marines: “The Few. The Proud. The Marines.”

Used since 1977, “The Few. The Proud. The Marines.” has remained one of many Marines’ major recruiting slogans, but it surely hasn’t been the one one.

Different, comparable slogans have been used (i.e., “If everyone may get within the Marines, it wouldn’t be the Marines”) however none have lasted so long as “The Few. The Proud.”

Every supplemental slogan has served a definite objective to the Marines recruiting missions by way of wants of the navy department all through completely different generations, in keeping with the Marine Occasions.

“The Few. The Proud.” was almost dropped in 2016 after the group explored different prospects however made a proud return to the Marines’ advertising technique after a brief hiatus in 2017.

“‘The Few. The Proud.” does an excellent job distinguishing (the Marines) from the opposite branches (of navy) and making us prestigious to recruits, but it surely doesn’t say something about what we do or why we exist,” stated Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command, to the Marine Corps Occasions in 2016.

5. Military: “Be All You Can Be.”

Whereas the Military has since stopped utilizing its “Be all you may be” slogan, its impression can not and has not been ignored.

And it nonetheless resonates immediately.

The slogan was utilized by the land warfare service department from 1980 via 2001 and was ultimately changed by a number of new makes an attempt to successfully attain its audience.

First got here “An Military of 1,” which ran from 2001 to 2006 however didn’t present the identical success as “Be all you may be.”

That was ultimately changed by the quick salute “Military robust” in 2006, which was profitable, however didn’t carry the similar sort of message as “Be all you may be,” in keeping with Sergeant Main of the Military Daniel Dailey.

“‘Be All You Can Be’ was a nationwide identification to the Military … it’s nonetheless immediately,” Dailey stated. “I can say ‘Be All You Can Be’ and other people simply – it was the nationwide identification to the Military.”

That’s a slogan that’s definitely implanted in many people who grew up round that 21-year stretch of “Be all you may be” messaging. I do know I’m one in every of them.

4. Burger King: “Have It Your Method.”

The fast-food chain’s most profitable slogan thus far, “Have it your method” was a revolutionary call-to-action for Burger King’s prospects to order what they need, how they need it.

It’s simply Burger King’s most well-known slogan in a battle that was dedicated to catching as much as McDonald’s whereas additionally heading off different chain challengers. The slogan helped (the very best it may).

BK ditched the phrase in 2014 and has since changed it with a number of new slogans, together with the “Be your method” slogan and, most just lately, “Really feel your method” slogan, each apparent performs on the unique jingle.

3. GEICO: “15 Minutes Might Save You 15% or Extra on Automobile Insurance coverage.”

GEICO spends greater than a billion {dollars} a yr to inform potential prospects they may get monetary savings in the event that they use it as their insurance coverage firm.

It was the prime model advertiser on YouTube in 2019, and it exhibits.

Everyone knows the slogan – and the humorous commercials that usually accompany it.

It’s easy, concise, and communicated throughout a mess of mediums: swap to GEICO and also you’ll get monetary savings.

It’s additionally (principally) true, in keeping with a examine by Forbes.

Catchy, easy-to-remember, and, most of all, respectable in its declare – the GEICO recipe for achievement has helped construct some of the noticeable manufacturers in America.

It additionally helps to have deep pockets, A.Okay.A. finances.

2. Farmer’s Insurance coverage: “We Know A Factor Or Two As a result of We’ve Seen A Factor Or Two.”

One other insurance coverage firm making large noise in a clouded insurance coverage market is Farmer’s.

Competing amongst a number of the most notable commercials in rotation (see: Geico, State Farm, All State), Farmer’s nails this slogan that’s primarily based on real-life information and statistics and in addition relays a message of confidence and belief to its prospects.

Constructed round the concept Farmer’s has handled some seemingly unbelievable insurance coverage claims – and correctly taken care of these concerned and lined by Farmer’s – the automobile insurance coverage company-turned multi-line, multi-company insurer and monetary companies group even has Unbelievable Claims part on its web site to again up its declare.

It’s powerful to deal with excessive spenders like GEICO, however at the very least when Farmer’s does it, it drives dwelling a robust and significant (and true!) slogan that may assist put prospects comfy.

1. Nike: “Simply Do It.”

The facility of the very best slogan of the a number of many years comes from not simply its longevity, however its general impression, not simply on the health and footwear industries, however in highly effective and significant walks of life.

That it will additionally assist shift the trade when Nike wanted it most makes it that significantly better, too.

Aiming to realize market share from different manufacturers like Reebok, promoting government Dan Wieden created the game-changing slogan on Nike’s behalf from two uncommon locations in 1988, additional including to the longstanding tagline’s lore.

“It was in regards to the final assertion of intention,” Liz Dolan, former chief advertising officer at Nike, informed The Washington Submit. “It needed to be private.”

And it was and continues to be.

Simply as momentous as its help to serving to Nike develop into the worldwide powerhouse it’s immediately is the flexibility it has needed to adapt and proceed to nonetheless encourage to at the present time.

From Colin Kaepernick and his stance towards social injustices to girls’s equality and admiration, to being a big a part of a number of the gutsiest performances by athletes internationally, Nike’s message has persistently motivated people to be quicker, stronger, and higher.

“Simply do it” has solely grown in depth and effectiveness as Nike continues to make the most of the message and the underlying drive-home level in all of its overarching messaging.

It’s advanced right into a cultural rally cry for standing up for what’s proper, combating your hardest, and making an actual impression that isn’t restricted to the sphere, court docket, or rink.

Nike will proceed to make use of the notorious tagline for a lot of extra years to return, and it’ll doubtless maintain successful by doing so and shifting with the instances.

Slogan Writing Ideas and Assets

Prepared to write down a catchy slogan to your model?

Listed below are some sources that can assist you sharpen your writing expertise.

Incorporate your model’s foremost key phrase phrase like Geico or identify like Maybelline to make sure your viewers remembers crucial a part of your message.

Conclusion

In case you immediately acknowledged or had music come to thoughts when seeing one in every of these examples, congratulations.

It simply proves that slogans and jingles have the sort of endurance you need in your promoting and advertising.

Extra sources:

Featured Picture: Shutterstock/Yuliia D