Advertising and marketing Velocity Central (MVC) is Cisco’s data-driven demand era platform created by entrepreneurs for entrepreneurs. Our companions use MVC to be taught, construct their model, launch campaigns, observe outcomes and grow to be world-class entrepreneurs.
For the previous decade, MVC has supplied our accomplice advertising and marketing professionals with curated campaigns for at the moment’s largest alternatives. This month’s highlight marketing campaign is on finish person safety with Cisco Consumer Safety Suite.
The Consumer Safety Problem
One of many most important challenges going through organizations at the moment is identity-based assaults. Unhealthy actors are utilizing a variety of methods, from phishing and social engineering to provide chain assaults, enterprise e mail compromise, and extra. For a lot of of those assaults, it could take a cybersecurity professional to identify the crimson flags. This has grow to be a serious drawback for organizations. Talos, Cisco’s Menace Intelligence Group, discovered that 80% of breaches had been brought on by focusing on customers.
Consumer Safety is a scorching subject, and one many safety consumers have been grappling with. Every time a brand new risk emerges, a brand new answer involves the market to guard towards that risk. In actual fact, giant enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations wish to simplify.
That is the place Cisco, together with our companions, can present a holistic strategy to defending customers.
Cisco has investigated and researched this drawback and after we requested safety consumers what their high concern is, they stated again and again that product complexity is the basis of the problem. So somewhat than proceed the vendor-by-vendor strategy, we requested if these identical consumers would think about a set to save lots of time managing merchandise, to make it simpler to deploy merchandise, and get monetary savings.
With the Cisco Consumer Safety Suite, we provide a brand new strategy to defending customers and solely Cisco has the size and community to tell our merchandise to raised defend our clients. With over 300,000 clients and over 550 billion safety occasions per day, we see lots. We’re utilizing this data to raised defend our customers so we all know which malicious websites we must always block, which IP addresses unhealthy actors are utilizing, or what behavioral indicators ought to set off sure alerts.
Cisco Consumer Safety Suite
The Cisco Consumer Safety Suite offers a simplified, built-in person expertise. Consumer safety offers higher efficacy by means of an built-in roadmap, complete safety, and incorporates AI to rework administration and safe outcomes.
Merchandise work collectively and supply clients with:
- Higher experiences: permits your clients to be productive at their job with safe, seamless entry to all assets
- Higher economics: Work with one vendor to supply the breadth of options to guard your customers – which means one contact, one contract, and one renewal.
- Higher efficacy: enhance your clients’ safety posture, decrease their dangers, and preserve their delicate data protected.
Cisco Consumer Safety Suite offers our companions with:
- Consolidating cybersecurity options below one vendor to simplify subscription administration for companions
- Increasing the chance into an Enterprise Settlement (EA), making it way more troublesome for aggressive safety suppliers to displace incumbency
- Collaborating with our clients as a trusted advisor and assist clients on their person safety journey
- Enhancing effectivity and saving clients cash, whereas offering a beneficial enterprise consequence
Drive demand and pipeline with Advertising and marketing Velocity Central
Do you know that companions who use Advertising and marketing Velocity Central (MVC) generate 4 occasions extra pipeline than those that don’t? As a profit for being a Cisco registered accomplice, you may generate extra pipeline and bookings by activating the Consumer Safety marketing campaign on Advertising and marketing Velocity Central.
MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with e mail and social copy, pictures, logos, and shareable content material to drive buyer engagement.
To optimize your advertising and marketing campaigns, MVC additionally offers providers akin to:
- Co-branding: present your credibility by downloading and utilizing your Cisco partnership emblem by means of emblem builder
- Customization: set your self aside by selecting a ready-to-go marketing campaign, edit it and select from the numerous pictures in our library
- Account-Based mostly Concentrating on: add and handle your record of contacts in a single single place whereas monitoring marketing campaign engagement by way of a lead-scoring methodology
- Full-Service Actions: rent a third-party advertising and marketing company that will help you receive even higher outcomes and use your Cisco advertising and marketing funds, or your individual funds
Get began now
Be taught extra concerning the Cisco Consumer Safety Suite by watching the overview video on Advertising and marketing Velocity Studying
Go to MVC to start constructing your Consumer Safety marketing campaign utilizing our step-by-step information.
Extra assets:
Frustrate Attackers, Not Customers At-A-Look
Weblog – Social Engineering 201: How the Consumer Safety Suite Safeguards Organizations
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