We’re greater than midway by AWS re:Invent 2023 and have had a exceptional quantity of latest providers and options launched each day this week. In case you haven’t been maintaining with the keynotes at re:Invent and need the highlights of every, I’d encourage you to learn our staff’s weblog posts overlaying every keynote of the week:
To wrap up Wednesday’s bulletins, we had a keynote delivered by Dr. Ruba Borno, Vice President of AWS Worldwide Channels and Alliances. This keynote was primarily centered on the connection between AWS and AWS Companions and the way they will ship worth to their shared clients. All through the keynote, we not solely had new bulletins, however tons of nice use circumstances and tales from partnerships between AWS, AWS Companions, and clients.
The theme of the keynote was to assist clients make the unimaginable appear potential by working with the fitting AWS Associate.
Let’s get into among the new launches within the AWS Associate Area.
AWS Buyer Engagement Incentive
There are such a lot of new alternatives and prospects which have but to maneuver to AWS. This device is designed to raised deal with these alternatives. The AWS Buyer Engagement Incentive will assist AWS Companions have interaction corporations which can be new to AWS or within the early stage of adoption.
Not solely does it offset the associated fee and funds of each a part of the sale cycle, it gives a easy international framework that Companions can use to give attention to the preliminary buyer workload, higher drive the expansion and spend of latest AWS clients, and scale over time.
It’s value mentioning that this incentive will not be a brand new announcement for re:Invent, nonetheless, it was launched earlier this 12 months, which is new sufficient to nonetheless get a spot on my weblog publish. Because it was launched, Companions have launched 87% of eligible alternatives within the pipeline.
The Generative AI Middle of Excellence for AWS Companions
The tempo of innovation within the generative AI area has been dizzying. It may be troublesome to maintain up with the speedy growth of those instruments. On high of that, you may have an enormous demand from clients who need to remodel their companies by implementing generative AI into their very own know-how stacks.
AWS hopes The Generative AI Middle of Excellence for AWS Companions will make it simpler for Companions to maintain up with the generative AI area to raised serve buyer wants. It gives each technical and non-technical enablement content material and coaching, instance buyer use circumstances, boards for data sharing, and greatest practices.
With the middle of excellence, AWS Companions can:
- Familiarize themselves with a variety of generative AI choices
- Join with leaders throughout the Amazon Associate Community on specialised generative AI purposes
- Construct purposes that transcend optimization and perceive issues like equity, privateness, and security
- Leverage data-driven insights and instruments to speed up clients’ generative AI journeys
Accenture and AWS Expanded Partnership
Accenture has persistently been an early adopter to the most recent AWS know-how. For instance, when Amazon CodeWhisperer launched, Accenture adopted the know-how and noticed a 30% increase in efficiency of their growth efforts.
Accenture has introduced that they are going to proceed integrating AWS AI providers into Accenture’s automation platforms. To scale this, Accenture has dedicated to coaching 50,000 growth engineers on AWS AI providers, corresponding to Amazon Q and Amazon CodeWhisperer.
Accenture is simply one of many many corporations that may contribute to content material in The AWS Generative AI middle for Excellence for AWS Companions, amongst different leaders within the area corresponding to Anthropic, NVIDIA, and extra.
Moreover, Accenture additionally has its personal Middle for Superior AI, which additionally gives accelerators, greatest practices, and hands-on coaching to raised assist their purchasers maximize the worth of Amazon Q and different AWS AI providers.
C3 Generative AI: AWS Market Version
C3 AI introduced the supply of C3 Generative AI on the AWS Market. It is a no-code, self-service setting that gives a completely practical generative AI software. Customers can use this software to get higher perception into their knowledge, and begin asking questions on their knowledge in simply minutes of setup time.
In reality, not solely is it practical, it additionally takes care of a few of these pesky issues that enormous language fashions usually expertise. C3 AI claims that there aren’t any hallucinations, no cyber safety dangers, and no IP legal responsibility issues.
In case you’re eager about doubtlessly utilizing this device, you need to use the QR code situated within the photograph above to hitch the personal preview.
ServiceNow and AWS Expanded Partnership
ServiceNow and AWS have been brainstorming about the best way to carry AWS’ attain, knowledge, and scalability and mix it with ServiceNow’s clever platform for digital transformation.
In January 2024, ServiceNow and its full suite of options will probably be out there as a Software program-as-a-Service (SaaS) providing within the AWS Market.
Moreover, AWS and ServiceNow are teaming as much as launch industry-specific AI tooling to record within the AWS Market. For instance, the 2 corporations are at present engaged on a provide chain answer by integrating AWS Provide Chain with ServiceNow to raised streamline provide chain administration.
New AWS Associate Competencies
The AWS Competency Associate Program is a method for purchasers to validate that AWS Companions have the suitable abilities and technical experience to to assist clients in a particular space. AWS has launched three new areas of AWS Competency specialization, together with:
- The AWS Resilience Competency Companions, which helps clients enhance the supply and resilience of their workloads.
- The Cyber Insurance coverage Competency Companions, in order that clients can discover insurance policies from insurers. AWS clients get a quote for the cyber insurance coverage protection they want inside 2 enterprise days.
- The Constructed-in Competency Associate Options, that gives an infrastructure as code answer to put in, configure, and combine Associate software program with foundational AWS providers.
AWS Market SaaS Fast Launch
SaaS Fast Launch is a brand new characteristic within the AWS Market which makes it straightforward for purchasers to rapidly configure, deploy, and launch SaaS merchandise on AWS. It does this through the use of CloudFormation templates which can be outlined by the software program vendor and validated by each the software program vendor and AWS to make sure the software program adheres to the most recent safety requirements.
Within the AWS Market, you will discover the SaaS merchandise that use this characteristic by searching for the “Fast Launch” tag within the product description. When you click on on Fast Launch for the product of your alternative, you’ll be capable of simply deploy the software program. This characteristic is usually out there, so maintain an eye fixed out for the Fast Launch tag within the AWS Market.
AWS Market APIs for Sellers
By utilizing AWS Market APIs for Sellers, now you can allow AWS Market entry by your present purposes. Utilizing your present purposes, you possibly can construct AWS Market merchandise, supply, resale authorization, and agreements workflows instantly into your personal methods. This results in a better effectivity for the Associate, and can even encourage clients to make Market purchases by your area. This characteristic is usually out there and able to use now.
Pricing Changes to AWS Market
AWS is decreasing pricing for the AWS Market efficient January 2024. The brand new pricing mannequin will probably be a flat payment construction of three %. In some circumstances, it could be even decrease.
Listed here are the updates to the pricing mannequin:
- For personal gives below one million, it’s now a 3% payment.
- For offers between $1 million and $10 million, it’s now a 2% payment.
- For personal gives better than $10 million, it’s now a 1.5% payment.
- For renewal charges for personal software program and knowledge, it’s now a 1.5% payment.
AWS and Salesforce Partnership Growth
AWS and Salesforce have introduced an growth to their partnership in order that clients can higher profit from the mixed worth of each merchandise.
As a part of the announcement, the businesses launched the next info:
- Salesforce will start providing their merchandise on the AWS Market, together with merchandise corresponding to Knowledge Cloud, Service Cloud, Heroku, Tableau, Mulesoft, and lots of extra. That is out there now with expanded product help deliberate for 2024.
- AWS and Salesforce are making Knowledge Cloud a SaaS providing. This permits clients to make use of AWS providers to course of and analyze knowledge saved in Knowledge Cloud.
AWS Associate Central Enhancements
Lately, a brand new AWS Associate Central expertise was launched. The brand new enhancements personalize the expertise for the AWS Associate and the roles of their enterprise. This contains automated prescriptive steering with duties and subsequent greatest actions custom-made for the Associate.
For AWS Companions enrolled within the software program path, AWS can also be offering an integrating expertise between AWS Associate Central and AWS Market. Which means AWS Companions can create AWS Market listings from AWS Associate Central. By linking your AWS Associate Central and AWS Market accounts and customers, it additionally allows you to see AWS Market analytics in your Associate Analytics Dashboard.
Lastly, they’ve launched a brand new co-sell expertise by APN Buyer Engagements (ACE) that’s custom-made in the direction of the AWS Associate and their co-sell wants. This permits Companions to raised preserve pipeline hygiene, by prioritizing alternatives the place AWS gross sales help is required, offering perception on internet new engagements, and stardizing the data gathered within the Associate referral and AWS referral expertise.
Additional, Associate ACE pipeline is now built-in with AWS Market Personal Presents, offering actual time gross sales insights and the flexibility to unlock new progress alternatives extra simply.
AWS Associate CRM Connector Now Helps AWS Market
The AWS Associate CRM Connector now helps AWS Market, higher enabling Companions to handle and publish Market personal gives and resale authorizations. The CRM Connector additionally helps AWS Associate Central ACE Pipeline Supervisor capabilities, together with an enhanced characteristic to view a abstract of AWS Market personal gives.
The AWS Associate CRM Connector is obtainable at no-cost on the Salesforce AppExchange.
AWS Sustainability Objectives
Lastly, we ended the keynote with a chat on sustainability. It’s no secret that AWS is dedicated to sustainability, with plans to be internet zero carbon by 2040, water constructive by 2030, and 100% renewable energy-powered by 2025.
Sustainability targets aren’t simply high of thoughts for AWS, they’re turning into more and more essential to clients as properly. In reality, 1 in 3 clients say that sustainability is a key precedence for his or her enterprise. To satisfy this buyer want, AWS Companions have created over 1,000 sustainability options hosted within the AWS Options Library and AWS Market.
Lastly, AWS has inspired AWS Companions to hitch The Local weather Pledge. Over 450 Firms have joined, and the quantity is anticipated to develop.
That brings us to the tip of this keynote. The AWS Associate area has been innovating at a major tempo this 12 months. Hopefully, these enhancements make the lives of AWS Companions a lot simpler. Get pleasure from the remainder of the week!
