Delivering innovation and connecting communities, IBC2024 is the place the way forward for the worldwide media and leisure trade is redefined. IBC brings collectively the artistic, expertise, and enterprise communities to collaborate, be taught, and unlock new alternatives by energizing the market, enabling content material in every single place, and exploring new tendencies. Microsoft is happy to take part in IBC’s occasion once more this 12 months in Amsterdam and we sit up for seeing you. Right here’s tips on how to benefit from your time with us on the occasion.
Be a part of Microsoft at IBC2024
At Microsoft, AI isn’t only a buzzword; it’s a transformational power that’s revolutionizing the way in which individuals work, collaborate, and innovate. Whether or not you want to optimize your operations, unlock new monetization alternatives, or empower your content material creators, at IBC2024 you will note how we now have moved past the AI hype and are deploying this expertise with cutting-edge options tailor-made particularly for the media trade.
The chance to have interaction with so many purchasers, companions, and colleagues throughout this action-packed occasion deepens my pleasure and optimism for the way forward for our trade. I all the time depart from Amsterdam feeling impressed by the creativity, innovation, and thought management showcased throughout the panels and displays. Above all, it’s a pleasure to meet up with everybody and make new connections.
Methods to benefit from your time with Microsoft at IBC2024
Go to our sales space (situated in Hall14, A14) to expertise how we’re reimagining media with AI
- Discover the facility of AI: Unleash your creativity by crafting your personal avatar with the help of Microsoft Designer. Rework your self right into a whimsical cartoon, a basic Renaissance portray, a superhero character, or any fantastical creation you possibly can think about. Let the enjoyable start!
- Attend our demos: Now we have an excellent lineup of demos showcasing how one can optimize your operations, unlock new monetization alternatives, and empower your content material creators with cutting-edge Azure merchandise and Microsoft companions.
- Improve content material searches with pure language scene descriptions by integrating new multimodal capabilities from Azure AI with IPV’s Curator Media Asset Administration (MAM) product. Demonstrated by IPV.
- Confirm genuine content material utilizing Microsoft’s Content material Integrity suite, which supplies end-to-end Coalition for Content material Provenance and Authenticity (C2PA). Establish rogue viewing classes to fight piracy in real-time, utilizing EZDRM’s anti-piracy proof of idea (POC). Offered by Content material Integrity.
- Analyze e mail advertising lists and predict consumer conduct: Uncover strategic insights and optimize advertising campaigns utilizing Yobi’s engine. Demonstrated by Yobi.
- Create an interactive second-screen expertise designed to accompany free ad-supported streaming tv (FAST) channel distribution, utilizing the combination of Microsoft Azure PlayFab and Azure OpenAI Service. This interactive e-commerce expertise highlights how viewers can seamlessly work together with content material, driving deeper engagement and new monetization alternatives. Showcased by OBT Stay.
- Leverage AI assisted storytelling throughout script, manufacturing, and postproduction for content material creation. Offered by Assist Companions.
- Keep the unique speaker’s voice utilizing Azure AI-powered video translation companies, that includes contextually correct translation with voice cloning. Demonstrated by Cognizant.
- Go to the Microsoft Copilot lounge: The lounge will spotlight numerous Copilot functions throughout the media ecosystem, together with a sophisticated excessive (OTT) platform demo by UIC Digital and PwC, integrating AI copilot capabilities for personalised, real-time interactions and insights utilizing sports activities content material. A advertising demo will present the facility of Copilot and Microsoft Material for data-driven conversations. Assist Companions will showcase a collection of content material creation copilots spanning script evaluation, casting and manufacturing, and enhancing.
Study extra from Microsoft and trade specialists at these insight-packed content material classes
- Remodeling Media Manufacturing with AI: Insights and Improvements
Be a part of specialists from Microsoft, Disney, Adobe, and Assist Companions as they discover AI’s transformative impression on media manufacturing. This panel will showcase real-world functions for scriptwriting, storyboarding, manufacturing administration, and post-production enhancements, with insights drawn from lively AI tasks—highlighting effectivity beneficial properties and innovation. Going down in Corridor 14, Content material In every single place Theater on Saturday, September 14, 2024 from 1:30 PM to 2:10 PM CEST. - Unlocking Monetization panel
Discover how rising knowledge science, machine studying, and conversational AI are revolutionizing media monetization. This session covers first-party consented knowledge, linked TV, and second-screen apps driving omni-channel e-commerce experiences. Learn the way these developments are reshaping shopper demand and opening new monetization avenues for media manufacturers. Going down in Corridor 14, Content material In every single place Theater on Sunday, September 15, 2024 from 12:15 PM to 12:35 PM CEST.- Offered by Microsoft, Yobi, and Fremantle.
- AI-Powered Interactive Advertising and marketing: Bringing Characters to Life
Be a part of Microsoft as we discover how generative AI and Azure are revolutionizing the creation of digital characters and animated storytellers. This session will show how studios can streamline previsualization workflows and improve promotional advertising for animation. Uncover how these AI-powered applied sciences are broadly relevant throughout the media trade for bringing characters to life. Going down in Corridor 14, Content material In every single place Theater on Friday, September 13, 2024 from 12:15 PM to 12:35 PM CEST.- Offered by Microsoft and Assist Companions.
Meet the Microsoft group
Confirmed attendees thus far embrace:
- Silvia Candiani, Vice President Worldwide Telecommunications, Media and Gaming.
- Paige Johnson, Vice President International Media and Leisure Business Advertising and marketing.
- Simon Crownshaw, Worldwide Technique Director Media and Leisure.
- Andy Seaside, Chief Expertise Officer of Media and Leisure.
- Federico Suria, EMEA Regional Enterprise Lead Telecommunications and Media.
- Andrew Jenks, Director of Media Provenance and Government Director of the Coalition for Content material Provenance and Authenticity at Microsoft.
- Craig Ashley, Director International Media and Leisure Business Advertising and marketing.
Be a part of Microsoft at IBC2024 to see how we’re reimagining media with AI. We’re wanting ahead to seeing you!
Microsoft permits media organizations to attain extra via a trusted and safe platform, constructed to empower content material creators and distributors, improve the viewer expertise, and reimagine monetization methods. Extra data will be discovered on the Microsoft media and leisure trade options web site.
Microsoft at IBC2024
Acquire crucial insights, share experience, and unlock enterprise alternatives
Silvia Candiani leads Microsoft’s Worldwide Telecommunications, Media and Gaming Business, overseeing trade technique, go-to-market plan, ecosystem progress, and resolution improvement. Silvia was previously CEO of Microsoft Italy, targeted on accelerating digital transformation. Previous to Microsoft, Silvia led Client Advertising and marketing for Vodafone in Italy and was beforehand a marketing consultant at McKinsey within the Media and Telecommunication industries. She has a BA from Bocconi College and an MBA from INSEAD. Silvia can be a member of the Bocconi College Alumni Advisory Board and Lavazza Group.
