Apple is at the moment gearing as much as roll out its entry into a brand new product class with the Imaginative and prescient Professional. The $3,500 spatial laptop might not be for everybody, however Apple has extra merchandise coming later in 2024, together with the a lot awaited iPad Air and iPad Professional refreshes, in addition to a brand new MacBook Air.
In his newest Energy On publication, Mark Gurman reiterated what’s in retailer for Apple in 2024. Whereas we all know what to anticipate from Apple when it comes to launches this yr, Gurman’s report tells us what to anticipate first in 2024.
A March occasion for brand new iPads and MacBook Air?
The Apple Imaginative and prescient Professional launches on February 2, however Apple has extra merchandise headed our approach proper after, it seems. Gurman says we will anticipate new merchandise within the Spring.
Discussing what’s subsequent for Apple put up the Imaginative and prescient Professional launch, Gurman wrote, “By way of new merchandise, Apple is aiming to launch recent iPad Airs, together with a bigger mannequin, revamped iPad Professionals and M3 MacBook Airs within the spring. After that, the eye will shift to its builders convention in June, when Apple will unveil new generative AI options throughout Siri and iOS 18.”
We have already heard in regards to the iPad Air 6, which is about to get two sizes, the iPad Professional refresh with OLED screens, and the refreshed MacBook Air with the M3 chip. Apple appears to have a busy 2024 deliberate, particularly the primary half, given these three merchandise will launch between now and WWDC 2024, which can be in June.
With the EU’s antitrust bringing in adjustments to the App Retailer, Apple is more likely to have a busy yr heading into March. We will anticipate Apple to possibly maintain a March or April occasion for these merchandise, or much less probably, launch them with a press launch.
Whereas the MacBook Air is more likely to be a minor improve, the iPad Professional and Air probably deserve an occasion. Much more so, since Apple did not do a lot with the iPad in 2023, so 2024 goes to be an necessary yr for Apple’s pill.
Moreover, it seems AI might make its approach to the iPhone with iOS 18, set for a grand reveal at WWDC 2024.
