Google issued an pressing warning to Common Analytics 360 customers, reminding them that they have to migrate to Google Analytics 4 (GA4) and full a historic information export earlier than March.
Why we care. Failure to take motion throughout the subsequent two weeks might end result within the lack of crucial promoting capabilities.
Subsequent steps. If you’re a UA360 consumer, Google advises taking the next steps earlier than the top of February to make sure a easy transition to GA4.
- Migrate your Common Analytics property’s Google Adverts hyperlinks to your GA4 property and do one or each of the next in your Google Adverts account:
- Import Google Analytics 4 conversions and swap to bidding on them as a substitute of the corresponding Common Analytics conversions.
- Add Google Analytics 4 audiences to a marketing campaign or advert group (for remarketing).
- Export historic information.
GA4 sundown. From July 1, you won’t be able to entry any UA properties or the API (not even with read-only entry), and all information will likely be deleted. Google is advising migrating to GA4 by March so that you’ve three months to validate information and settings.
Whereas the usual sundown took weeks to finish, the total UA shutdown will occur inside per week.
Why is GA4 changing UA? Google cited the “continuously altering know-how and regulatory ecosystem” because the driving pressure behind the necessary migration from UA to GA4. The search large developed this new analytics platform to satisfy the evolving technological and regulatory calls for, guaranteeing compliance and performance within the present panorama.
What Google is saying. Google Adverts liaison workplace Ginny Marvin stated on X:
- “When you’re a UA360 consumer, please act urgently emigrate to GA4. If you don’t migrate by March you’ll lose crucial promoting capabilities that may not be supported in UA360 for affected visitors within the EEA.”
Deep dive. Learn Google’s announcement in full for extra data.
