Wednesday, October 2, 2024

Main Tech Companies Develop ‘Tech Accord’ to Fight AI Deepfakes

In what’s being known as a “Tech Accord,” main expertise firms are displaying that they’re keen to work collectively so as to fight synthetic intelligence (AI)-generated content material that would threaten democratic elections globally this yr.

The draft of the accord shall be introduced on the Munich Safety Convention, which begins at present, and corporations together with Meta, Microsoft, Google, TikTok, and OpenAI will current particulars. 

The settlement comes as 64 international locations plus the European Union are set to carry nationwide elections this yr. In keeping with Time Journal, 2 billion eligible voters globally will head to the polls, representing about 49% of the worldwide inhabitants. 

“In a vital yr for international elections, expertise firms are engaged on an accord to fight the misleading use of AI focused at voters,” main tech companies mentioned in a joint assertion. “Adobe, Google, Meta, Microsoft, OpenAI, TikTok and others are working collectively towards progress on this shared goal.”

The pledge on this draft of the accord consists of creating instruments, equivalent to watermarks and detection methods, to assist determine “deepfake” AI photographs and audio and debunk it. It additionally consists of commitments to a extra clear dialog about how these expertise giants are combating AI-generated info on their varied platforms. 

Some within the tech group, nevertheless, are unsupportive of the initiative because it attracts consideration away from regulating these main companies.

Meredith Whittaker, co-founder of the AI Now Institute, reviewed the draft of the pledge and does not consider these tech firms will be trusted to supervise themselves. 

“Deepfake does not actually matter until you’ve gotten a platform you possibly can disseminate it on,” she mentioned, noting that the pledge does nothing to fight problems with social media platforms focusing on particular demographics of voters. 

Political deepfakes have gotten extra prevalent in an array of various international locations, together with the US and the UK. Only in the near past, an AI-generated deepfake robocall impersonating President Biden was launched, urging voters in New Hampshire to abstain from the first election. 



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