Who says retail is useless? If the brand new DJI Fifth Avenue Retailer is any indication, it’s alive. And, it’s respiration recent life to the thought of what a retail retailer ought to seem like.
DJI on March 4, 2024 opened a brand new idea retailer on New York Metropolis’s well-known Fifth Avenue. This marks the primary such idea retailer in the US from DJI, which has opened different comparable shops in Asia and the UK. I even visited DJI’s retailer in Hong Kong again in 2018, which was an analogous idea. That particular Hong Kong retailer truly closed in 2021, although reopened in 2023.
The New York Retailer, like all the opposite DJI shops on the earth, present a novel strategy to put your arms on precise DJI merchandise, whereas getting 1:1 consideration from an precise human. No ready on maintain mandatory. For DJI devotees, they’re a vacation spot. And for individuals new to drones, the shops supply up an area to be taught in regards to the expertise.
Right here’s every little thing you’ll want to know in regards to the new DJI Fifth Avenue idea retailer:
DJI’s New York Metropolis retailer: every little thing you’ll want to know
What to anticipate from the DJI Fifth Avenue idea retailer
Unsurprisingly, the shop sells nearly all the lineup of DJI’s digital camera drones, handheld imaging gadgets, motion cameras and associated equipment which might be nonetheless in manufacturing. For instance, consumers who stroll in right this moment ought to anticipate to see the most recent Mavic, Air, Mini, Avata, Encourage, and FVP (First Individual View) drone collection in addition to the skilled and shopper handheld merchandise, together with Ronin, Osmo Pocket, Osmo Motion, and Mic collection.
It’s a spot to get your arms on the most recent DJI tech, which as of late is the Ronin 4D-8K, Osmo Pocket 3 and DJI Mini 4 Professional.
Past shopping for stuff, it’s additionally a spot to get after-sales help from an precise human. That’s a mannequin that largely mirrors different electronics producers corresponding to Apple. Apple is legendary for the ‘Genius Bar’ present in its shops. It’s additionally a key transfer for DJI, which has lengthy been criticized for its customer support (or lack thereof). By nearly any metric, the power to get in-person help ought to resolve that drawback — so long as you’re fortunate sufficient to be bodily current in New York your self to truly get that help.
There’s even a drop-off and pick-up service for {hardware} repairs, upon which DJI touts a 48-hour turnaround time. For all purchases made in-store, you’re entitled to a 60-day, no-questions-asked return coverage.
The design of DJI’s Fifth Avenue idea retailer
As DJI has accomplished with the aesthetic of its merchandise (I’m you, smooth, white, curved DJI Phantom drone), the design of the brand new DJI New York retailer largely mirrors the Apple aesthetic.
Throughout each the storefront and inside, it’s a futuristic design that embraces the ultramodern, minimalist aesthetic. White oak finishes body aluminum composite supplies.
How you can go to the DJI NYC retailer
The DJI NYC retailer is situated at 685 Fifth Avenue. That’s sandwiched between E 54th Avenue and E 53rd Avenue. It sits adjoining to different massive names in retail together with Coach, Stuart Weitzman and Tag Heuer. It’s additionally proper subsequent to the Microsoft Retailer, giving tech nerds a compelling block to buy. The present New York DJI retailer hours (although they might change) are:
- Tuesday via Sunday: 10 a.m. to eight p.m.
- Monday: 11 a.m. to 7 p.m.
For much more retailer images (and for updates in regards to the retailer), try the official DJI New York Metropolis Retailer Instagram account.
The place can I discover different DJI shops all over the world — and the place will DJI launch extra?
Whereas that is the primary DJI retailer in the US, it’s not the primary on the earth.
Over in the UK, you’ll discover one in Birmingham, known as the DJI | Hasselblad Flagship Retailer by DJI Retail UK. Opened in 2023, the shop is situated within the metropolis middle subsequent to the Bullring purchasing middle.
Its presence is extra strong in Asia. That features the corporate’s retailer in Beijing. Situated in Beijing’s central enterprise district, DJI’s Beijing Flagship Retailer spans two-stories. Surrounded by glass, it options that acquainted industrial design with picket counters.
Additionally in China, DJI runs a DJI Flagship Retailer in Hangzhou. Once more, Hasselblad stands on the entrance and middle, with a Hasselblad Interactive Zone, plus areas for flight assessments and workshops.
And don’t overlook DJI’s fantastically designed retailer in Shenzhen, not removed from the lavish DJI headquarters constructing, which opened in 2022.
The listing goes on.
And for those who assume you’ve seen a DJI retailer within the U.S., you’re not solely mistaken, however you’re not solely proper both. Licensed DJI sellers can run their very own brick-and-mortar shops. At one level, you can store at a DJI Licensed Retail Retailer in San Francisco’s Jackson Sq.. And never removed from the official DJI retailer on Fifth Avenue, you’ll discover a certified DJI retail retailer in Backyard State Plaza in Paramus, New Jersey.
Now that NYC has an official DJI retailer, will we see extra shops across the U.S.? DJI hasn’t explicitly stated sure, however Christina Zhang, Senior Director of Company Technique at DJI, has prompt that the corporate continues to be attempting to develop its shopper division — which can very properly indicate extra retail shops.
“We proceed to see rising shopper demand all through North America as we develop our shopper product portfolio,” Zhang stated. “With the opening of our Fifth Avenue idea retailer, we’re creating an area for our clients to be taught, uncover and store.”
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