The About Us web page of your web site is an important supply of data for anybody who desires to know extra about your enterprise.
It’s the place you showcase your historical past, the distinctive worth of your work, your mission and imaginative and prescient, and the audiences you serve.
Collectively, the design, written content material, and visible parts of an About Us web page inform an essential story about who you might be and what issues to you.
How will you take advantage of this integral a part of your advertising technique?
On this article, uncover what makes an distinctive About Us web page and discover 25 examples to encourage your individual web page design and content material.
What Makes A Nice About Us Web page?
There is no such thing as a definitive template for creating an excellent About Us web page.
Nevertheless, I discovered 4 key elements to creating a compelling narrative together with your model story.
Your Imaginative and prescient And Mission
There’s hardly ever a must outright say, “Our imaginative and prescient/mission is ____,” however you should convey the aim of your enterprise in your About Us copy.
Discuss why your model exists, what makes you completely different, and the challenges you resolve – past the apparent resolution you promote.
That is key for attracting expertise, in addition to potential patrons who align together with your goals and worth objectives.
Your Story (Historical past)
Each enterprise has an origin story price telling, and normally one which justifies why you do enterprise and have purchasers.
Some centennial enterprises have pages of content material that may match on this part, whereas startups can inform the story of how the corporate was born, its challenges, and its imaginative and prescient for the longer term.
No matter it’s, your story issues to your potential patrons and staff members. Make it entertaining and as immersive as you’ll be able to.
Your Providers (And Advantages)
Even when your companies are the main focus of your homepage and devoted product pages, summarizing them in your About Us web page is essential for alignment with model values.
Spotlight the advantages of your options, showcase what you do, and set up why you might be distinctive.
Your Social Proof
Opinions, shopper logos, case research, and testimonials carry consistency to your About Us web page. Social proof demonstrates the authenticity of your claims and the influence you’ll be able to carry to future purchasers.
With these 4 elements in thoughts, you’ll have a framework from which to construct an enticing and distinctive About Us web page that includes your enterprise’s most essential asset: your purchasers.
In case you are searching for inspiration, the 25 examples beneath characteristic About Us pages that excel at partaking their viewers and telling their model story.
Examples Of About Us Pages For Inspiration
1. 6sense
Screenshot from 6sense, February 20246sense demonstrates its credibility within the knowledge expertise trade with a compelling firm timeline detailing the evolution of its proprietary options since 2014.
The opposite parts then reinforce the worth of 6sense’s synthetic intelligence (AI) and machine studying (ML) options with its three core values promptly displayed as “Knowledge-Obsessed,” “Future Pushed,” and “At all times Curious.”
Wrapping up the web page with its world places of work and World Pledge 1% motion, 6sense showcases its presence throughout continents and company social duty (CSR) towards the communities the place they reside and work.
2. Adobe
Screenshot from Adobe, February 2024Adobe focuses on the longer term with its About Us web page, showcasing how this 40-year-old group is innovating with AI-driven options for artistic groups, knowledge analysts, and entrepreneurs.
A memorial for its co-founder, John Warnock, demonstrates take care of the corporate’s legacy and showcases how this tradition of innovation began with a glimpse into the inventor of the PDF format.
Following a breakdown of its merchandise, Adobe shares case research of family names like Coca-Cola and BMW earlier than succinctly presenting its goal and values.
Full of coloration, Adobe’s About Us web page is partaking and clear in its worth for the neighborhood of artistic customers and purchasers.
3. Animal Rescue League of Boston
Screenshot from Animal Rescue League of Boston, February 2024The Animal Rescue League of Boston (ARL) boasts a wealthy historical past. It was based again in 1899 by Anna Harris Smith, a social employee who wished to fight the mistreatment of horses and the sheer quantity of stray canines and cats within the metropolis.
ARL does a terrific job of sharing its 125-year historical past of assist for animals on its About Us web page, which is wealthy with photograph collections from the previous to the current.
The hyperlinks to property invite the person to be taught extra about ARL’s trigger. As an illustration, the influence report is a one-pager that proves its assist for over 20,000 animals in Massachusetts alone. On the finish of the web page, management images that includes pets are a pleasant contact to bolster ARL’s dedication to serving to animals.
This About Us web page is an instance of how one can present front-and-center your mission and pluck the heartstrings of your viewers with simply the proper content material.
4. Arctic Wolf
Screenshot from Arctic Wolf, February 2024With a daring declare to “finish cybersecurity danger,” Arctic Wolf makes use of metaphors and analogies with its canine namesake to ask you to affix its pack, see its “pack influence” (company social duty), and even consists of howls in its movies.
Arctic Wolf embraces enjoyable whereas demonstrating authority, that includes its timeline of achievements since its founding in 2012, in addition to its penetration within the sector by processing over 3 trillion safety occasions per week for over 5,000 clients with 411% ROI.
This About Us web page exemplifies {that a} enjoyable contact to B2B branding is feasible whereas reinforcing confidence amongst key patrons.
5. Born2Bond By Bostik
Screenshot from Born2Bond By Bostik, February 2024Adhesives chief Bostik has a devoted web site for its new Born2Bond merchandise, which additionally has an About Us web page for describing its distinctive advantages.
By linking to distinctive pages per trade, Bostik permits customers to be taught extra about their calls for whereas conserving the About Us web page compact and centered on its core messaging: adhesives for a contemporary world.
With intelligent use of name colours, the Born2Bond product line makes a robust impression in an instance of an About Us web page, which is compact but efficient for demonstrating the advantages of latest options.
6. Model USA
Screenshot from Model USA, February 2024Model USA, the group tasked with encouraging overseas tourism to the U.S., options an About Us web page that serves as a hub for locating its staff, downloading toolkits, and studying reviews.
It’s an instance of an About Us web page that covers all bases but doesn’t really feel cluttered or complicated; the copy and navigation are clear, as is the worth of Model USA to the nation’s economic system and progress.
The CEO’s message initially of the About Us web page demonstrates its dedication to fostering financial progress. It establishes a significant reference to each vacationers and companies inside the trade.
7. Brightcove
Screenshot from Brightcove, February 2024Video has more and more develop into a key format previously years for B2B advertising, and streaming expertise platform Brightcove showcases credibility proper at the beginning with an Emmy on its About Us web page.
The messaging is brief, that includes solely a paragraph of copy and a video, but it speaks volumes for the person to know that they’re a frontrunner in enterprise streaming and in navigating all its complexities.
By conserving it quick and candy with an “Discover extra” part, shopper logos, CTAs, and a search bar, this About Us web page conveys its message swiftly.
8. Related Nation
Screenshot from Related Nation, February 2024Related Nation’s About Us web page is an instance of how one can promote constant messaging throughout headers, CTAs, and minor parts on an internet web page.
The aim of this non-profit is to enhance entry to high-speed web throughout the U.S., which is offered with the slogan “shut the digital divide” within the second header and first CTA, in addition to in its mission and video celebrating 20 years of labor.
The About Us web page additionally ensures that the reader understands the important thing position of this non-profit by means of succinct copy about what the corporate does and believes in, in addition to a glossary that clarifies web jargon corresponding to “fiber” and “spine” for much less tech-savvy audiences.
9. Deputy
Screenshot from Deputy, February 2024Deputy reveals its character and pleasant tone i this About Us web page, which opens with a “welcome” and ends with “let’s get social.”
The copy reinforces its distinctive advantages as a staffing resolution, evidenced by its values corresponding to “Clock in for the client” and “Personal your shift.”
The timeline begins with a basic but partaking startup story, recounting how the founder found an answer to their drawback with staffing admin and developed an in-house platform.
Years later, this platform could be shared with the world, resulting in over 320k corporations now utilizing Deputy.
It’s a nice instance of an About Us web page for SaaS, startups, and organizations within the tech area.
10. Gartner
Screenshot from Gartner, February 2024This About Us web page is filled with copy, but it avoids overwhelming customers by highlighting key figures and the worth of Gartner’s specialists for B2B organizations.
With 40 years of expertise throughout 90 international locations, it presents compelling social proof on the high proper of the web page – a primary location in accordance with heatmap analysis.
The web page presents tabs to find the model’s specialists, consulting, instruments, and benchmarks, concluding with the “Life at Gartner” part centered on staff tales. That includes crisp visuals and concise copy, it facilitates scrolling.
General, Gartner makes good use of prime actual property on its About Us web page with knowledge factors, utilizing it as a hook to encourage discovery of the extra conventional, institutional pages.
Anybody who needs to showcase their knowledge entrance and middle ought to emulate this method.
11. GoTo
Screenshot from GoTo, February 2024Splashes of yellow and blue make this About Us web page eye-catching and pleasant, which is a key promoting level of GoTo for its audiences.
The corporate is all about making individuals’s work simpler by means of its communication and IT options.
Product copy reinforces this pleasant tone, with the audiences damaged down into “individuals,” “companies,” and “everybody,” which invite the person to find its product suite with a CTA.
GoTo demonstrates how one can create an approachable About Us web page that is freed from trade jargon, which is essential when your audiences have various data ranges.
12. Google
Screenshot from Google, February 2024As a family identify, Google focuses on its cultural influence to interact readers on its About Us web page, which is dynamically up to date with new content material (the part on the backside is up to date with its day by day doodle).
For instance, once I started writing this text (January 2024), the web page highlighted its 25 Years In Search video. Solely every week later, it switched to a Doodle contest for kids to earn scholarships and tech for colleges.
Google wraps up the web page with case research of individuals using its tech for the betterment of its communities, furthering its already evident company social duty and world influence.
It’s a advantageous instance of an About Us web page that showcases the advantages of its merchandise whereas inspiring a way of neighborhood amongst customers.
13. Helmsley Charitable Belief
Screenshot from Helmsley Charitable Belief, February 2024As a philanthropic establishment, the Helmsley Charitable Belief strives to showcase the worth of its work. This About Us web page excels at proving that with clear financials and steadiness sheets, in addition to bios of its trustees in initiatives corresponding to diabetes and entry to healthcare.
The historical past of the charitable belief unveils the establishment’s lengthy legacy as a startup, initially based with sources from the philanthropic Helmsley couple within the Thirties.
The narrative is compelling, illustrating how a number of generations have benefitted from the belief’s optimistic influence.
General, it is a definitive instance of an About Us web page for any establishment that needs to convey its legacy and core objectives in a reliable method.
14. Perception
Screenshot from Perception, March 2024This expertise options supplier conveys transparency and a robust firm tradition on this About Us web page. It additionally hyperlinks to different webpages, delving into its entrepreneurial begin in 1988, its firm values, and awards.
As a Fortune 500 chief, this is a wonderful instance of an About Us web page that highlights the neighborhood and mission of a world model to drive a optimistic impression of its options.
Customers can obtain Perception’s Company Citizenship Report, which demonstrates its dedication to the United Nations’ World Compact and spotlights shopper tales of expertise enhancing healthcare and attaining sustainability.
15. Iron Mountain
Screenshot from Iron Mountain, February 2024A pacesetter in asset administration and digital transformation, Iron Mountain leans closely on its 70-year legacy (curiously beginning with a mushroom farm) and its “Elevate your work” messaging.
This About Us web page cleverly makes use of playing cards to facilitate navigation to its institutional pages and provides copy as wanted to exhibit credibility, corresponding to serving 95% of the Fortune 1,000.
The message within the featured video focuses on the tip aim achieved by means of Iron Mountain merchandise – corporations rent knowledge and asset administration companies to higher serve their clients, which provides familiarity to its options in a sector that’s normally awash with jargon.
General, it is a advantageous instance of an About Us web page that celebrates a company’s legacy (with out being verbose) whereas conserving a transparent eye on the longer term and all its potentialities.
16. MeanPug
Screenshot from MeanPug, February 2024MeanPug bets on a colourful and enjoyable About Us web page to seize consideration for its advertising company for legislation companies, which serves as a counterbalance in an area the place most businesses undertake a severe tone.
The enjoyable begins with an audio monitor of MeanPug’s identify pronounced with barks, adopted by colourful headers and artsy staff bios (the pug itself is CPO, Chief Pug Officer).
The corporate then proves it delivers extra than simply enjoyable with its outcomes, evidenced by rising legislation companies from $0 to $100m ARR in beneath 3 years and even serving to to quadruple purchasers’ digital gross sales.
17. Oracle
Screenshot from Oracle, February 2024Since 1977, Oracle has considerably influenced the state of the tech trade.
With a exceptional legacy of accomplishments, corresponding to pioneering the SQL database, Oracle encapsulates this historical past right into a concise timeline and hyperlinks to different institutional pages for extra data.
By specializing in its mission, Oracle encourages customers to navigate as they see match by means of its analyst reviews, CSR, leaders, and investor relations.
Curiously, Oracle doesn’t characteristic its merchandise on its About Us web page, focusing as a substitute on its company initiatives. It’s a excellent instance of a easy web page that successfully conveys belief and encourages engagement.
18. OutSystems
Screenshot from OutSystems, February 2024Low-code platform OutSystems focuses on the fundamentals on this About Us web page – its places, historical past, social proof, buyers, and leaders – and does so in a means that shortly demonstrates the worth of its options.
By linking as wanted to different pages throughout its web site, OutSystems demonstrates how one can construct an About Us web page that’s easy but compelling and invitations the person to remain and be taught extra.
19. Salesforce
Screenshot from Salesforce, February 2024A SaaS pioneer, Salesforce depends on its robust tradition and historical past to place itself as a customer-first, “buyer firm.”
That message is delivered clearly with its branding and duplicate, from the product names to the mascots and movies that discover its legacy and CSR efforts.
This About Us web page tells a whole story, starting with the problem to fulfill evolving shopper wants, then the answer of constructing a “bridge” to fulfill these wants, and concluding with its core values and tradition.
On the finish, the CTA asks if the person has any questions on getting on “the proper path” with Salesforce.
In brief, that is how an organization with a wealthy tradition and neighborhood ought to construct an About Us web page that delivers credibility in a recent means.
20. ServiceNow
Screenshot from ServiceNow, February 2024ServiceNow leverages its tagline “when X works, the world works” to exhibit its versatility as an information and digitization platform for empowering a number of industries, corresponding to healthcare, retail, and manufacturing.
By linking to truth sheets, its code of ethics, and investor relations, ServiceNow goes past what’s normally discovered on an About Us web page to exhibit credibility and penetration out there (85% of Fortune 500 corporations use ServiceNow).
That is an About Us web page that excels at driving a core message and intuitively linking to a number of, usually advanced, sources.
21. Sony Interactive
Screenshot from Sony Interactive, February 2024Sony Interactive leverages its robust gaming neighborhood and legacy on this About Us web page, that includes a product timeline with console blueprints and “quick details” that swiftly current spectacular gross sales numbers.
The structure is seamless and presents a myriad of institutional parts, corresponding to its mission and world presence, in a way that encourages additional navigation.
That is evidenced by its placement of sister pages simply earlier than the footer, which incorporates the weblog, studio, product, and company pages.
22. Splunk
Screenshot from Splunk, February 2024Splunk focuses on simplicity for its About Us web page however provides parts like an interactive infographic and a video to focus on the model’s scope and neighborhood influence.
A quick details part proves Splunk’s worth at a look, the place the person is inspired to discover additional by means of CTAs for the corporate’s pledge, newsroom, and extra.
General, this About Us web page serves as a high-impact template for any enterprise that needs its viewers to understand its merchandise holistically and think about their broader social influence.
23. Tealium
Screenshot from Tealium, February 2024The spotlight of Tealium’s About Us web page is the animated infographic of its buyer knowledge platform and the way its privacy-based assortment throughout channels leads to faster insights, ROI, and engagement.
This web page’s social proof is powerful. The info platform’s privateness compliance is assured by ISO and institutional requirements, as bolstered by accolades and case research.
In brief, that is an instance of how one can inform a narrative with an enticing ingredient (on this case, an infographic) and use it as a basis for driving your model narrative.
24. Twogether
Screenshot from Twogether, February 2024Twogether weaves in its character in each phrase on its About Us web page, with out buzzwords or fluff and supported by robust imagery and core values.
By summarizing its values within the 5 P’s (Objective, Folks, Ardour, Efficiency, Planet), Twogether showcases how its mission and outcomes to purchasers are distinctive as a devoted B2B tech company.
Its supported charities not solely act as case research but additionally show the group’s values. Then, the model follows up with hyperlinks to find Twogether’s companies and objectives.
That is an About Us web page instance for any company looking for to face out with an unmatched character.
25. Upwork
Screenshot from Upwork, February 2024Upwork employs a letter from the CEO for this About Us web page, which is efficient in addressing each of its audiences: organizations looking for high-quality freelance assist for his or her initiatives and freelancers looking for alternatives to advance their careers and earn earnings.
It’s succinct but detailed sufficient to showcase the platform’s worth. The highest navigation lets customers be taught extra about Upwork’s leaders and its newest information.
When you want to place an govt of your group as a thought chief, adopting this method might be helpful by showcasing their voice on a key web page.
How To Write An About Us Web page To Join With Your Viewers
Connecting together with your viewers with an About Us web page is about authenticity and driving your model message in an enticing method, which inspires navigation to different parts of your web site.
As may be seen from these 25 About Us web page examples, all excel in showcasing their mission, what is exclusive about their model or merchandise, and welcoming the person to take motion.
The secret’s to take action in a artistic means that encourages conversions.
Subsequently, if you wish to join together with your viewers by means of an About Us web page, I might suggest:
- Hold it quick and candy: Give attention to the fundamentals–mission, values, and options. Then, consider one of the simplest ways to showcase these parts swiftly to encourage engagement.
- Add a artistic ingredient: Be it a video, infographic, shifting picture, or an audio monitor, many examples of About Us pages on this article leverage distinctive codecs to interact customers.
- Make it enjoyable: Don’t be afraid to make your About Us web page enjoyable, as it could seize rapid person consideration. You possibly can comply with up with knowledge and social proof to convey credibility.
- Construction it as a hub: Slightly than litter your About Us web page with copy and merchandise, use it to hyperlink out to property as wanted to interact your audiences and show your worth.
Closing Takeaways
After analyzing the 25 About Us web page examples on this article intimately, listed below are the ultimate takeaways to remember when crafting yours:
Creativity Makes Your Web page Stand Out
For a lot of corporations, the About Us web page is a formality to fill within the sitemap somewhat than convey a novel message.
Nevertheless, many manufacturers transcend this, designing wealthy internet pages and writing copy that stands out from the competitors. Discover your distinctive angle and be true to your story.
Function The Folks Behind The Model
Whether or not you’re a solopreneur, a dynamic duo company, or a full-blown world enterprise with 1000’s of staff members, letting individuals shine makes an enticing About Us web page.
Most of the examples on this article characteristic headshots and graphics filled with character, which convey model values higher than phrases.
Tie In Social Proof With Your Company Social Duty
Showcase outcomes and convey the distinction your group is bringing to the world.
6sense and Salesforce are two examples from this text that characteristic how their merchandise are altering their communities for the higher.
How are you altering yours?
Extra sources:
Featured Picture: Naumova Marina/Shutterstock
