96 Content material Advertising Statistics You Must Know for 2024

Content material advertising is present process some large adjustments in 2024.

AI writing instruments, new content material codecs, adjustments in search habits, and new Google algorithms—all this creates a brand new path for the trade.

Try our 2024 version of crucial content material advertising statistics. 

High Content material Advertising Statistics

On this part, you’ll discover probably the most impactful content material advertising statistics for 2024.

1. 67% of small enterprise house owners and entrepreneurs use AI for content material advertising or search engine optimization. (Semrush)

2. Entrepreneurs who use AI see a mean of 70% enhance in ROI. (Kibo Commerce)

3. 68% of companies see a rise in content material advertising ROI due to utilizing AI. (Semrush)

4. 43% of small enterprise house owners are planning to take a position extra assets into their web site’s efficiency in 2024. (DemandSage)

5. 36% of entrepreneurs use AI chatbots for numerous day-to-day duties. (HubSpot)

6. 58% of B2B entrepreneurs reported elevated gross sales and income in 2023 due to content material advertising. (Content material Advertising Institute)

7. 41% of entrepreneurs say electronic mail is their simplest advertising software. (Litmus)

8. Companies are discovering probably the most success with smaller, area of interest

content material creators—47% of entrepreneurs report profitable micro-influencer partnerships. (HubSpot)

9. 89% of consumers need to see extra movies from manufacturers in 2024. (Wyzowl)

10. For 66% of companies utilizing AI, site visitors is likely one of the key content material advertising efficiency metrics. (Semrush)

Takeaways:

AI content material is a vital a part of any 2024 content material technique. Nevertheless, many conventional content material advertising traits are right here to remain, together with electronic mail, video, and extra.

AI Content material Advertising Statistics

Greater than half of companies already use AI content material instruments in some capability. Let’s see what outcomes they handle to attain. 

11. 79% of companies report a rise in content material high quality due to AI. (Semrush)

12. 71% of companies report being very happy with their AI writing instruments. (Semrush)

13. 39% of entrepreneurs report it takes about 2-3 months for AI-generated content material to rank. (Semrush)

14. 58% of companies use AI for researching content material and subject concepts. (Semrush)

15. 39% of entrepreneurs create content material outlines with their AI instruments, and 58% use them to write down weblog posts. (Semrush)

16. 47% of entrepreneurs use AI for making a content material advertising technique. (Semrush)

17. 25% of entrepreneurs say AI automation and chatbots make their advertising methods simpler. (HubSpot)

18. 93% of entrepreneurs use numerous strategies to evaluate AI-generated content material earlier than posting. (Semrush)

Takeaways: 

AI-generated content material has the potential to carry out effectively, however you shouldn’t restrict your self to content material creation. 

Search for extra functions of AI—e.g., to brainstorm concepts, create a method, or optimize your content material for key phrases.

Content material Creation Statistics

Efficient content material creation means getting higher outcomes with fewer assets. Let’s see how companies strategy this in 2024.

19. Practically 80% of small enterprise house owners and entrepreneurs report writing content material themselves. 17% rent in-house writers, and 14% work with freelancers. (Semrush)

20. 38% of entrepreneurs who don’t use AI for content material creation say it takes 2-3 hours to write down one long-form article. (Semrush)

21. 36% of entrepreneurs who use AI say they spend lower than one hour writing a long-form weblog submit. (Semrush)

22. 62% of electronic mail advertising groups take two weeks or extra to construct an electronic mail.(Litmus)

23.  49% of entrepreneurs use AI to generate electronic mail copy. (HubSpot)

24. 76% of content material entrepreneurs use AI to draft content material copy. (Insider Intelligence)

25. 77% of entrepreneurs agree that AI helps them create higher, extra personalised content material. (HubSpot)
26. In 2023, small companies produced a mean of 15 movies, medium-sized corporations—84, and huge companies—118. (Wistia)

Takeaways: 

AI is a robust software for optimizing content material manufacturing. It helps you save time and craft content material quicker.

But it surely’s greatest to make use of it as an assistant vs. your sole content material creation mechanism. Keep in mind, human, genuine content material is the primary content material development this 12 months. 

Lastly, be certain to incorporate multimedia content material in your plan. In 2024, video shouldn’t be a nice-to-have—it’s essential. By the best way, it’s also possible to use AI to create video content material. 

Content material Advertising Price range Statistics

27. In 2024, 45% of B2B content material entrepreneurs anticipate their content material advertising price range to extend. (Zippia)

28. 48% of small enterprise house owners who don’t use AI instruments dedicate $1,000 or much less to their month-to-month content material advertising price range. (Semrush)

29. 54% of companies that spend over $2,000 on a single piece of content material report a profitable advertising technique. (Siege Media)

30. 51% of entrepreneurs say they don’t spend further cash on long-form content material due to their AI writing instruments. (Semrush)

31. 85% of entrepreneurs targeted on movies plan to take care of or enhance their video manufacturing budgets in 2024. (Wyzol)

32. 69% of entrepreneurs pay for video adverts of their advertising campaigns. (Wyzol)

33. Round 57% of companies are planning to take a position extra in video content material in 2024. (Wistia)

Takeaways: 

Utilizing AI helps minimize content material advertising prices and optimize your budgets. And but, it’s not all about spending the minimal quantity attainable. Concentrate on balancing high quality and optimization of prices.

Content material Distribution Statistics 

Content material distribution is about selecting the best codecs and channels to advertise your content material. A well-thought-out distribution technique is essential to reaching your target market.

35. 90% of content material entrepreneurs depend on social media to distribute their content material. (Content material Advertising Institute)
36. 79% of content material entrepreneurs have an lively weblog. (Content material Advertising Institute)

36. 73% of entrepreneurs use electronic mail newsletters to distribute their content material. (Content material Advertising Institute)

37. 56% of entrepreneurs agree webinars and in-person occasions are wonderful methods to get the phrase out about their enterprise. (Content material Advertising Institute)

38. Nearly 50% of patrons learn an organization’s weblog when making buy choices. (HubSpot)

39. 63% of companies use paid channels to speed up content material distribution. (Semrush)

40. Sharing content material on social media is likely one of the prime techniques for content material promotion, utilized by 56%. (Semrush)

Takeaways: 

There are numerous methods to get the phrase out about your corporation. 

Nevertheless, being lively on social media and running a blog proceed to be the highest methods to distribute content material.

Content material Advertising Careers

Will AI change the content material advertising job market? Time will inform. However there’s one factor we all know for positive—it’s higher to leverage AI than to run away from it.

41. US-based content material entrepreneurs make a mean of $112,000 a 12 months. (Content material Advertising Institute) 
42. Content material Advertising Supervisor (50%) and Content material Advertising Specialist (26%) are the preferred content material advertising job titles within the US. (2024 proprietary analysis by Semrush)

43. Content material entrepreneurs spend about 4 hours every day on administrative and operational duties. (HubSpot)

44. 48% of content material entrepreneurs say studying to work with new applied sciences is their prime upskilling objective of 2024. (Content material Advertising Institute)

45. Writing (29%), analytics (25%) and video (18%) are the highest expertise for senior content material entrepreneurs within the US. (2024 proprietary analysis by Semrush)

46. 81% of entrepreneurs say generative AI assists them in numerous advertising duties. (HubSpot)

47. 16% of entrepreneurs are involved about AI changing their roles. (HubSpot)

Takeaways: 

Whereas entrepreneurs could also be involved about AI changing their roles, the present content material traits present the other. 

Manufacturers (and customers) need authentic, human content material—and we anticipate the demand for content material specialists to remain robust.

Nevertheless, don’t draw back from utilizing AI. Leverage it to enhance your content material and deepen your analysis. 

Natural Search and search engine optimization Statistics

search engine optimization is altering too. In actual fact, it’s altering large time. And but, many traits are right here to remain. Let’s take a look at a few of them.

48. Google continues to be the chief in engines like google. (StatsCounters)

49. 93% of Web customers start an Web session on a search engine. (DemandSage)

50. 76% of companies have had their AI-generated content material rank no less than as soon as. (Semrush)

51. 68% of companies report a better ROI on content material advertising and search engine optimization due to AI. (Semrush)

52. 64% of B2B companies embrace link-building of their content material advertising technique. (Siege Media)

53. 83% of entrepreneurs consider AI can have a constructive impact on their search engine optimization efforts. (Conductor)

54. There’s a minor correlation between site-wide bounce fee and rankings, that means that top-ranking pages are inclined to have decrease bounce charges. The typical bounce fee for the domains of top-10 rating pages is 60%. (Semrush)

55. Customers are inclined to spend extra time on web sites with high-ranking pages: round 8% extra on the web page rating #1 vs. on the web page rating #10. (Semrush)

56. Shifting from place 2 to place 1 ends in a +50% natural site visitors on common. (Semrush)

57. Even for decrease positions, the advantages might be nice. For instance, merely climbing from place 7 to place 6 may give you a 20% site visitors enhance, on common. (Semrush)

58. The URL in #1 of SERPs has a mean CTR of 27.6%. The web page in #10? Solely 2.6%! (Semrush)

Takeaways: 

search engine optimization is getting extra difficult with the rise of AI and the continued Google updates (assume the newest March replace).

However does it imply it’s not attainable to rank? By no means.

Concentrate on creating authentic, high quality content material and use AI to carry out data-driven duties quicker.

B2B Content material Advertising Statistics

Content material advertising stays a cornerstone of any B2B content material technique. Let’s take a look at the highest statistics for 2024.

59. 94% of B2B entrepreneurs create quick articles and weblog posts. (Content material Advertising Institute)

60. 84% of B2B entrepreneurs use movies of their advertising methods. (Content material Advertising Institute)

61. 78% of B2B entrepreneurs incorporate case research and buyer tales into their advertising campaigns. (Content material Advertising Institute)

62. 66% of B2B entrepreneurs contemplate their audiences’ wants over their gross sales targets when creating content material. (Siege Media)

63. Attracting high quality leads with content material is the highest problem for B2B manufacturers. (Semrush)

Takeaways: 

Conventional B2B content material codecs are right here to remain: weblog posts, movies, and case research.

The principle trick?

Incorporating buyer insights to create content material that drives your backside line.
 

B2C Content material Advertising Statistics

Content material advertising can be important for any B2C model. Nevertheless, the highest codecs and channels may differ. And what in regards to the content material advertising techniques?

64. Simply 37% of B2C content material entrepreneurs have a documented advertising technique. (Content material Advertising Institute)

65. 38% of B2C content material entrepreneurs plan to make use of AI content material technology instruments of their advertising campaigns. (Siege Media)

66. 36% of B2C entrepreneurs give attention to link-building as a part of their content material advertising technique. (Siege Media)

67. 63% of B2C entrepreneurs use paid media of their content material advertising technique. (Content material Advertising Institute)

68. Social media and neighborhood constructing is the first space of B2C content material advertising funding. (Semrush)

Takeaways:

B2B manufacturers ought to pay extra consideration to documenting their content material technique and measuring content material efficiency. 

With AI textual content and video instruments on the rise, they’ll have extra time and assets for efficient planning.

Video Content material Statistics

Video stays the preferred content material format on the market—and it retains rising. Whether or not you’re B2B or B2C, it’s a development you’ll be able to’t miss.

69. Nearly 78% are planning to create extra video content material in 2024. (Wistia)
70. 91% of content material entrepreneurs use video as a advertising software. (Wyzol)
71. 68% of entrepreneurs who didn’t use video in 2023 plan to make use of it in 2024. (Wyzol)
72. 31% of entrepreneurs use AI to create short-form movies, and 18% use it to provide long-form movies. (Semrush)

73. 52% of companies plan to strive AI video mills in 2024. 53% additionally need to strive AI picture mills. (Semrush)
74. 56% of TikTok entrepreneurs plan to extend their video manufacturing budgets in 2024. (HubSpot)
75. 90% of video entrepreneurs declare video will increase their model consciousness. (Wyzol)
76. 39% of entrepreneurs created video testimonials for his or her advertising campaigns in 2023. (Wyzol)
77. 34% of entrepreneurs use social media movies for content material advertising. (Wyzol)

Takeaways: 

Video content material advertising stays a robust format to incorporate in your technique. In 2024, it’ll solely proceed to realize reputation. 

Running a blog Statistics

Do you weblog? Running a blog is a problem for a lot of companies. And but, it’s some of the fashionable (and efficient) content material codecs—when carried out proper.

78. 89% of content material entrepreneurs say weblog content material is a prime precedence. (Siege Media)

79. And 76% of content material entrepreneurs use weblog posts to generate leads. (DemandSage)

80. Companies that publish 16 or extra weblog posts a month are more likely to generate 4.5 instances as many leads in comparison with companies that don’t publish as typically. (DemandSage)

81. 58% of entrepreneurs use AI to create weblog posts. (Semrush)

82. The typical weblog submit size was 1,416 phrases in 2023 (OptinMonster). Nevertheless, that’s 77% extra phrases per submit than 10 years in the past. (Orbit Media)

83. Creating longer weblog posts nonetheless correlates with content material advertising success (Orbit Media). Keep in mind, it’s not about including phrases—it’s about including worth.

84. 80% of companies generate advertising outcomes with running a blog. (Orbit Media)

85. 76% of bloggers publish instructional content material. Most bloggers publish lists. (Orbit Media)

Takeaways: 

Running a blog continues to be a prime advertising technique

Must you use AI for running a blog? Completely. However by no means to interchange human writers—solely to streamline their work.

Concentrate on creating complete, sensible content material, and your weblog will carry constructive outcomes.

Keep in mind, running a blog is a long-term shot. Don’t anticipate rapid ROI, however search for the secondary metrics. For instance, does it enhance model consciousness? Can it support search engine optimization?

Podcast Advertising Statistics 

Podcasts continue to grow in reputation. And but, not many companies leverage them in 2024. Is there a chance on your model?

86. It’s projected there shall be practically 505 million worldwide podcast listeners in 2024. (Backlinko)

87. However simply 3% of content material entrepreneurs leverage podcasts of their content material advertising methods. (Siege Media)

88. 61% of Gen Zers report visiting an organization’s internet web page after listening to a podcast commercial. (Edison Analysis)

89. AI has the potential to scale back podcast prices by 50%. (Backlinko)

90. 52% of podcasters save time by utilizing AI to transform audio to textual content for present notes. (Wiredclip)

Takeaways: 

Podcasting is an underutilized advertising channel with the potential for development. 

Utilizing AI will help you narrow manufacturing prices and enhance the search engine optimization worth of your podcasts.

13. Content material Challenges

91. Most search engine optimization specialists agree that probably the most difficult a part of their job is content material and technique manufacturing. (Search Engine Journal)

92. And 16% of entrepreneurs agree it’s a problem to brainstorm new content material concepts. (HubSpot)

93. 31% of entrepreneurs are not sure the right way to use AI of their content material advertising methods. (Semrush)

94. 60% of entrepreneurs who incorporate generative AI into their content material creation course of fear it’ll hurt their model’s fame. (HubSpot)

95. 42% of companies fear that AI content material shouldn’t be authentic. 36% additionally discover it tough to include their distinctive voice into AI-generated content material. (Semrush)

96. 84% of B2B entrepreneurs agree it’s difficult to gather information and measure content material efficiency throughout numerous platforms. (Content material Advertising Institute) 

Takeaways: 

AI is taking root in content material advertising. 

Now could be the time for content material entrepreneurs to upskill and discover ways to use it of their day-to-day workflow.

One of the simplest ways to beat AI-related challenges like originality?

Mix it with human oversight. 

Use These Content material Advertising Statistics to Plan Your 12 months

Hopefully by now it’s clear AI is likely one of the prime content material traits for 2024.

Should you plan to make use of AI to step up your content material sport, you’re sure to see nice outcomes based mostly on these statistics.

However what we’ve shared is simply the start line. 

Our brand-new report has lots extra ideas and insights that will help you plan your 2024 content material advertising technique.