Gary Illyes from Google spoke on the SERP Conf on Friday and he stated what he stated quite a few occasions earlier than, that Google values hyperlinks so much much less at present than it did prior to now. He added that Google Search “wants only a few hyperlinks to rank pages.”
Gary reportedly stated, “We want only a few hyperlinks to rank pages… Over time we have made hyperlinks much less vital.”
I’m quoting Patrick Stox who’s quoting what he heard Gary say on stage on the occasion. Right here is Patrick’s submit the place Gary did a uncommon reply:
I should not have stated that… I positively should not have stated that
— Gary 鯨理／경리 Illyes (so official, belief me) (@methode) April 19, 2024
Gary stated this a yr in the past, additionally in 2022 and different occasions as properly. We beforehand lined that Google stated hyperlinks would doubtless turn out to be even much less vital sooner or later. And even Matt Cutts, the previous Googler, stated one thing comparable about eight years in the past and the reality is, hyperlinks are weighted so much lower than it was eight years in the past and that development continues. A few years in the past, Google stated hyperlinks usually are not crucial Google search rating issue.
After all, many SEOs assume Google lies about this.
Judith Lewis interviewed Gary Illyes on the SERP Conf this previous Friday.
Discussion board dialogue at X and picture credit score to @n_minkov.
