Google is encouraging retailers to allow “conversion annotations” – social proof badges that spotlight a product’s buy reputation when displayed in Google Purchasing advertisements.
What’s new. Conversion annotations like “finest promoting” or “1K shopped right here just lately” present visible cues a few product’s gross sales efficiency instantly within the advert unit.
Why we care. Conversion annotations incentivize advertisers to share worthwhile buy information with Google for visibility boosts. However they’ll should weigh the advantages towards information privateness considerations.
The pitch. Google claims conversion annotations can:
- Improve the buying expertise by showcasing prime merchandise.
- Construct belief and social proof by highlighting buyer interactions.
- In the end, drive extra purchases by making listings stand out.
Behind the function. The annotations depend on retailers sharing aggregated conversion information from their gross sales.
- Retailers should have conversion monitoring enabled in Google Service provider Middle to qualify.
- Google says the info permits it “to be extra artistic and progressive that can assist you stand out.”
The necessities. To show conversion annotations, retailers want:
- Conversion monitoring activated within the Service provider Middle.
- To opt-in to share buy historical past for annotation use.
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Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by means of inspiring management each on company, shopper and advertising and marketing tech aspect.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a world speaker with a few of the levels she has offered on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
