Google is afraid of being left behind and thinks the answer is to place AI in every thing – no matter whether or not customers need or want it.
That’s in accordance with a LinkedIn put up by Scott Jenson, a former Google worker of greater than 15 years who left his position as a part-time senior UX designer final month.
Why we care. Google is quickly shedding the belief of customers, SEOs, advertisers, manufacturers and content material creators in its relentless AI push – regardless that AI is clearly not but capable of ship on its potential. Whereas we must always at all times be skeptical about feedback from former workers, a number of individuals leaving Google these days have advised an analogous story – confirming what many people have suspected from the skin. Google has misplaced its manner and is chasing revenue on the expense of product (Search).
Stone chilly panic. Jenson believes AI has worth, however not the motivation driving it at Google. He wrote on LinkedIn:
- “The ‘AI Initiatives’ I used to be engaged on have been poorly motivated and pushed by this senseless panic that so long as it had ‘AI’ in it, it might be nice. This myopia is NOT one thing pushed by a person want. It’s a stone chilly panic that they’re getting left behind.”
- “The imaginative and prescient is that there will likely be a Tony Stark like Jarvis assistant in your cellphone that locks you into their ecosystem so exhausting that you just’ll by no means go away. That imaginative and prescient is pure catnip. The concern is that they will’t afford to let another person get there first.”
Like Google Plus. Jenson in contrast it to Google’s social media panic over the rise of Fb, ensuing within the launch of Google Plus in 2011:
- “This precise factor occurred 13 years in the past with Google+ (I used to be there for that fiasco as nicely). That was an analogous hysterical response however to Fb.”
Dig deeper. Google AI Overviews: Extra searches, much less satisfaction
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In regards to the creator
Danny Goodwin has been Managing Editor of Search Engine Land & Search Advertising Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions.
Goodwin has been modifying and writing in regards to the newest developments and tendencies in search and digital advertising since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
