Since its inception in 2015, the Search Engine Land Awards have acknowledged distinctive entrepreneurs on an annual foundation — showcasing excellent work, offering well-earned publicity in protection and interviews, and bestowing upon them the best honor in search.
However the highway between deciding to start an utility and successful the award is usually a lengthy one. Though the 2024 submission course of is exceptionally streamlined — it’s by no means been sooner or simpler to use — there’s nonetheless a narrative that must be advised.
The best way you inform that story is solely as much as you… however why not keep in mind some first-hand recommendation from choose 2024 judges whilst you’re at it?
Hold studying for a roundup of contemporary insights from a few of our judges… and submit your entry earlier than the Could 24 Tremendous Early Fowl deadline to avoid wasting $300 off final likelihood charges!
“Construction your submission as a narrative with three primary elements: ‘Earlier than’, ‘Throughout’, and ‘After’. Start by outlining the preliminary challenges (‘Earlier than’), then element your advertising technique and actions (‘Throughout’). Lastly, showcase the outcomes and enhancements (‘After’). Embody photos and information visualizations to obviously illustrate the transformation from ‘Earlier than’ to ‘After.’ Be particular in how your technique and implementation solved the preliminary challenges and led to the outcomes; simply displaying an uptick isn’t sufficient, we wish to see the complete story.”
– Amy Hebdon, Founder, Paid Search Magic
“Clearly state the goals of the marketing campaign, and the way your work helped to realize and exceed goals. Embody particulars in your technique, out-of-the-box techniques, and any assessments you tried – and the outcomes. Visuals reminiscent of efficiency graphs actually assist your work stand out.”
– Melissa Mackey, Director of Paid Search, Compound Development Advertising
“Proof; charts, analytics, screenshots.”
– Barry Schwartz, Editor, Search Engine Land
“Sound logic/practice of ideas. Cheap time-frame (now not than 12 months marketing campaign). Ideally a inventive strategy or overcoming an impediment of some kind (elective).”
– Sara Taher, search engine marketing Supervisor, Digital Sisco
“The 2 primary issues all award-winning entries share is that they clarify the whys behind the hows, and so they deliver receipts (information to again up claims).
“If you happen to can’t share the information behind your entry (budgets, income, and so on.), you might be placing your self at a definite drawback and will find yourself losing the entry payment.
“Lots of people submit the identical practices – when you can distinguish your self by displaying progressive pondering, you’ll do properly!”
– Navah Hopkins, Model Evangelist, Optmyzr
“When judging the Search Engine Land Awards, one of the best recommendation I can supply to candidates is to be detail-oriented. Clearly define the precise actions you applied to drive your outcomes and again your success with concrete information and proof. Be certain that to showcase your achievements whereas additionally demonstrating the efficient strategies you used to set your utility aside.”
– Celeste Gonzalez, search engine marketing Strategist at RicketyRoo
“I’m on the lookout for initiatives that break new floor with progressive takes on search engine marketing, and are backed up by information and numbers-driven insights each step of the best way.”
– Olya Ianovskaia, Founder and Lead Advisor, MycoMinds search engine marketing
“Be sure you match the metrics you quote within the premises and goal of your award entry to the outcomes. If you happen to point out how the intention was to enhance income and CPA – clearly speak about how these metrics had been improved in a earlier than and after situation. Further factors for a graph illustration of that earlier than and after testing interval.”
– Anu Adegbola, Paid Media Editor, Search Engine Land
There you’ve it! Bear in mind: The Tremendous Early Fowl deadline to enter the 2024 Search Engine Land Awards is developing quick… submit your entry by Friday, Could 24 in your likelihood to take residence the best honor in search and save massive whilst you’re at it!
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In regards to the creator
Lauren Donovan has labored in on-line advertising since 2006, specializing in occasion advertising, content material administration, natural and paid social media, neighborhood and repute administration, and real-time journalism. She presently serves as Director of Advertising at Third Door Media — producer of the Search Advertising Expo and MarTech convention sequence and publishers of Search Engine Land and MarTech.
