As we speak, Modovolo introduced the appointment of Scotty Morrison as the corporate’s new chief advertising and marketing officer (CMO).
“Modovolo’s mission,” mentioned Justin Name, Modovolo’s CEO, and co-founder, “is to design merchandise with first rules pondering to have the best performance-to-cost ratio of any drone expertise. And we relentlessly give attention to lean manufacturing to continually and radically decrease costs. Due to his wonderful background at a few of the most profitable corporations, Scotty understands that mission like nobody else.”
Scotty is a passionate, dedicated, and bootstrapped advertising and marketing chief with deep expertise constructing and delivering confirmed playbooks and outcomes for hypergrowth-focused, international expertise corporations together with virtually a decade at Salesforce (throughout its development from 1,000 staff to 10,000 when he left), Workday, Autodesk, and most not too long ago Copado, a mid-stage $100M ARR SaaS firm ($8m when he joined) within the Perception Enterprise Portfolio and Salesforce ecosystem.
Earlier than 20 years in expertise and SaaS, he spent virtually 10 years within the promoting business managing giant manufacturers equivalent to Apple, HP, Charles Schwab, and Lockheed Martin Aerospace.
“I’ve seen and pushed corporations from start-up part to quick development to business titan,” mentioned Scotty, “and so I look to work for corporations that may obtain that trajectory. After I was launched to the Modovolo staff, I knew they’d that potential. They’re culture-focused with the intention of constructing a terrific firm. Plus, their drone is a sport changer. I wished to be part of that.”
Justin Name continued: “We rent based mostly on 4 standards. The primary is that you simply can’t be a jerk. We solely rent good individuals. The second: you should be a tough employee with the eagerness and work ethic to succeed. The third: you should be intellectually curious (as a result of you’ll be able to’t repair silly). And fourth (however solely in case you have happy the primary three standards): you have to have wonderful expertise. Scotty embodies all features of the 4 standards.”
Scotty and Justin instantly hit it off after they first began speaking as a result of there was an ideal alignment between how each of them take into consideration the rules that make for a terrific firm.
Scotty explains, “I’ve labored with nice corporations and the one commonality amongst all of them is that they’ve the correct rules and values. Taking clients from consciousness via advocacy is core to the Modovolo advertising and marketing machine and behind that’s Justin and a management staff dedicated to training and residing values and constructing a particular firm constructed to final. I imagine that Modovolo has the correct rules.”
Justin explains, “We’ve taken classes from the nice corporations equivalent to Apple, Toyota, Tesla, and SpaceX. Let me provide you with two examples:
‘Stroll the Gemba’ is one thing that Toyota stresses in its decision-making. It means: you have to see the issue firsthand. Dwell it. Really feel it. Solely then are you able to search for an answer.
One other instance: First Rules Considering. That is one thing Elon Musk preaches to his corporations. It’s important to boil the issue to its core parts. Query all the things.
We imagine that Strolling the Gemba and First Rules Considering are very highly effective collectively.”
Scotty continued: “As is everybody on the Modovolo staff, my focus will all the time be on our tradition and on executing Modovolo’s mission and our core rules however sphere of duty is to create a group of passionate Modovolo advocates and to construct Modovolo right into a UAV/drone model in contrast to every other.”
This appointment marks a major step in Modovolo’s ongoing dedication to increasing its management staff with world-class expertise dedicated to its tradition and mission.
About Modovolo
Modovolo is a start-up that’s launched the Carry, an endlessly configurable modular drone platform of Carry Pods and Utility Pods which are clicked collectively like Legos to construct the correct drone for each software, with hours of flight time, and at a value orders of magnitude lower than something in the marketplace. You’ll need to see it for your self.
For inquiries, please contact: Justin Name, justin@modovolo.com
