Screenshot: Apple
Shipments of Macs plunged 22.4% in 2023, in keeping with a market analysis agency. Whereas each PC maker additionally had a weak 12 months, Apple did a bit worse than its rivals.
The drop in macOS demand most likely explains why Apple launched the M3 household of processors within the fall, lower than a 12 months after the discharge of their predecessors.
Mac shipments tanked in 2023
Individuals working and taking courses from dwelling spurred Mac gross sales in the course of the pandemic. And whereas shipments of Home windows computer systems dropped off in 2022 because the pandemic waned, Apple noticed development in shipments of macOS-based laptops and desktops that 12 months.
However the development didn’t maintain true in 2023, in keeping with new IDC information. In reality, Apple did normally dangerous. Examine its 22.4% year-over-year drop to Lenovo’s 13.2% decline and HP’s 4.3% discount. Nonetheless, Dell did nearly as poorly final 12 months, experiencing a 19.6% plunge.
However there’s hope for 2024. “Whereas the market was down once more in 2023 by way of shipments, there’s plenty of constructive momentum for PCs trying ahead,” mentioned Ryan Reith, group VP with IDC’s Mobility and Shopper System Trackers.
Carry on the Apple M3
Apple unveiled the M2 processor household in January 2023, and — as figures for the next 12 months point out — potential consumers stayed away in droves. Mac shipments throughout 2023 totaled 21.7 million, down from 27.9 million in all of 2022.
Then the Apple M3 household launched in October, simply 9 months later. It’s very uncommon for the corporate to introduce a brand new chip household twice in a single 12 months, however CEO Tim Prepare dinner might have been hoping that speedy new chips would assist spur demand.
If that’s the case, Mac shipments within the fourth quarter of 2023 absolutely didn’t dwell as much as hopes. 12 months over 12 months, shipments of Macs within the December quarter dropped 18.4%, in keeping with IDC.
